東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Effect of Selected Intrinsic and...

Tagiev, Ruslan.

Linked to FindBook

Google Book

Amazon

博客來

The Effect of Selected Intrinsic and Extrinsic Cues on Perceived Quality of Textbooks Sold Online.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Effect of Selected Intrinsic and Extrinsic Cues on Perceived Quality of Textbooks Sold Online./
Author:	Tagiev, Ruslan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	94 p.
Notes:	Source: Masters Abstracts International, Volume: 58-02.
Contained By:	Masters Abstracts International58-02(E).
Subject:	Commerce-Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10975885
ISBN:	9780438621589

The Effect of Selected Intrinsic and Extrinsic Cues on Perceived Quality of Textbooks Sold Online.
Tagiev, Ruslan.

The Effect of Selected Intrinsic and Extrinsic Cues on Perceived Quality of Textbooks Sold Online. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 94 p.

Source: Masters Abstracts International, Volume: 58-02.

Thesis (M.S.)--Webster University, 2018.

Previous studies in e-commerce have predominantly focused on the extrinsic cues that are used by online consumers to ascertain product quality. However, e-tailers also have the option to convey intrinsic cues via their websites to effectively alleviate product quality uncertainty. Studies that examined the effect of both types of quality cues used secondary panel data collected from the Internet and consequently, it was unclear how online consumers were actually using the cues. This study addresses this discrepancy by empirically examining the contemporaneous effect of textbook sample as an intrinsic cue and the average user rating as an extrinsic cue on perceived quality of printed textbooks sold online. The experiment was a 2 by 2 between-subjects factorial design with four conditions. The average user rating and the sample were both manipulated at two levels: "high"/"low" and "sample"/"no sample," respectively. The data was gathered through an anonymous online survey from a sample of 504 American consumers, who were members of a survey panel managed by Qualtrics. The results confirmed the findings of previous studies that the average user rating strongly affects perceived product quality. However, the main effect of the textbook sample as well as its moderating effect on the relationship between average user rating and perceived textbook quality was not found. The study contributes to the existing literature on perceived product quality and the cue utilization theory by uncovering how online consumers tend to use intrinsic and extrinsic cues to judge the quality of textbooks offered by e-tailers. Based on the results of this study, practical recommendations are suggested for individual online consumers, e-tailers, and new, unknown authors of textbooks.

ISBN: 9780438621589Subjects--Topical Terms:

3168423
Commerce-Business.

The Effect of Selected Intrinsic and Extrinsic Cues on Perceived Quality of Textbooks Sold Online.
LDR:02723nmm a2200301 4500 001 2203997
005 20190624102617.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780438621589
035 $a (MiAaPQ)AAI10975885
035 $a (MiAaPQ)webster:10231
035 $a AAI10975885
040 $a MiAaPQ $c MiAaPQ
100 1 $a Tagiev, Ruslan. $3 3430814
245 1 4 $a The Effect of Selected Intrinsic and Extrinsic Cues on Perceived Quality of Textbooks Sold Online.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 94 p.
500 $a Source: Masters Abstracts International, Volume: 58-02.
500 $a Adviser: Maria Madlberger.
502 $a Thesis (M.S.)--Webster University, 2018.
520 $a Previous studies in e-commerce have predominantly focused on the extrinsic cues that are used by online consumers to ascertain product quality. However, e-tailers also have the option to convey intrinsic cues via their websites to effectively alleviate product quality uncertainty. Studies that examined the effect of both types of quality cues used secondary panel data collected from the Internet and consequently, it was unclear how online consumers were actually using the cues. This study addresses this discrepancy by empirically examining the contemporaneous effect of textbook sample as an intrinsic cue and the average user rating as an extrinsic cue on perceived quality of printed textbooks sold online. The experiment was a 2 by 2 between-subjects factorial design with four conditions. The average user rating and the sample were both manipulated at two levels: "high"/"low" and "sample"/"no sample," respectively. The data was gathered through an anonymous online survey from a sample of 504 American consumers, who were members of a survey panel managed by Qualtrics. The results confirmed the findings of previous studies that the average user rating strongly affects perceived product quality. However, the main effect of the textbook sample as well as its moderating effect on the relationship between average user rating and perceived textbook quality was not found. The study contributes to the existing literature on perceived product quality and the cue utilization theory by uncovering how online consumers tend to use intrinsic and extrinsic cues to judge the quality of textbooks offered by e-tailers. Based on the results of this study, practical recommendations are suggested for individual online consumers, e-tailers, and new, unknown authors of textbooks.
590 $a School code: 0813.
650 4 $a Commerce-Business. $3 3168423
650 4 $a Marketing. $3 536353
690 $a 0505
690 $a 0338
710 2 $a Webster University. $b Business. $3 3343417
773 0 $t Masters Abstracts International $g 58-02(E).
790 $a 0813
791 $a M.S.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10975885