東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Circuits of Race: Consumption of Col...

Burgess-Smith, Gabrielle.

FindBook

Google Book

Amazon

博客來

Circuits of Race: Consumption of Colorism in Nivea's "Natural Fairness" Campaign.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Circuits of Race: Consumption of Colorism in Nivea's "Natural Fairness" Campaign./
作者:	Burgess-Smith, Gabrielle.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	57 p.
附註:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792782
ISBN:	9780438005433

Circuits of Race: Consumption of Colorism in Nivea's "Natural Fairness" Campaign.
Burgess-Smith, Gabrielle.

Circuits of Race: Consumption of Colorism in Nivea's "Natural Fairness" Campaign. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 57 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.A.)--Eastern Michigan University, 2018.

Colorism is not a Black-White or dark issue; it is a global issue that has emerged into a dynamical power force dividing people from people and, in turn, people from self. It is not solely subjected as a battled issue in America, but it is a global phenomenon where support is gained from all corners of the world---resulting in a worldwide denigration. Psychological and physiological turmoil comes in forms of anxiety, depression, reduced wages, loss of self, and privilege. The blinding processes of colorism through the effects of social media advertisements is a two-way communication process. Through a systematic analyzation of a social network-led campaign of the Visibly Fairer product by Nivea, a renowned body-care brand, colorism is assessed as a manipulative, global cultivation that is used as a business model to drive consumership. The circuit of culture is used to thoroughly explicate an in-depth exploratory view of two campaigns from the perspective of the producers and the receivers. The internalization process of manipulative business models, such as Nivea, has internal and external effects on the public. Larger implications are for researchers to further investigate articulatory models to expand theories of public relations from critical cultural studies perspectives.

ISBN: 9780438005433Subjects--Topical Terms:

524709
Communication.

Circuits of Race: Consumption of Colorism in Nivea's "Natural Fairness" Campaign.
LDR:02243nmm a2200313 4500 001 2203931
005 20190624102615.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780438005433
035 $a (MiAaPQ)AAI10792782
035 $a (MiAaPQ)emich:10586
035 $a AAI10792782
040 $a MiAaPQ $c MiAaPQ
100 1 $a Burgess-Smith, Gabrielle. $3 3430748
245 1 0 $a Circuits of Race: Consumption of Colorism in Nivea's "Natural Fairness" Campaign.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 57 p.
500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Adviser: Keon Pettiway.
502 $a Thesis (M.A.)--Eastern Michigan University, 2018.
520 $a Colorism is not a Black-White or dark issue; it is a global issue that has emerged into a dynamical power force dividing people from people and, in turn, people from self. It is not solely subjected as a battled issue in America, but it is a global phenomenon where support is gained from all corners of the world---resulting in a worldwide denigration. Psychological and physiological turmoil comes in forms of anxiety, depression, reduced wages, loss of self, and privilege. The blinding processes of colorism through the effects of social media advertisements is a two-way communication process. Through a systematic analyzation of a social network-led campaign of the Visibly Fairer product by Nivea, a renowned body-care brand, colorism is assessed as a manipulative, global cultivation that is used as a business model to drive consumership. The circuit of culture is used to thoroughly explicate an in-depth exploratory view of two campaigns from the perspective of the producers and the receivers. The internalization process of manipulative business models, such as Nivea, has internal and external effects on the public. Larger implications are for researchers to further investigate articulatory models to expand theories of public relations from critical cultural studies perspectives.
590 $a School code: 6456.
650 4 $a Communication. $3 524709
650 4 $a Marketing. $3 536353
650 4 $a African American studies. $3 2122686
690 $a 0459
690 $a 0338
690 $a 0296
710 2 $a Eastern Michigan University. $b Communication, Media and Theater Arts. $3 2095482
773 0 $t Masters Abstracts International $g 57-06(E).
790 $a 6456
791 $a M.A.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792782