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Consumer Demand for Local Food from ...

Printezis, Iryna.

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Consumer Demand for Local Food from Direct-to-Consumer versus Intermediated Marketing Channels.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer Demand for Local Food from Direct-to-Consumer versus Intermediated Marketing Channels./
Author:	Printezis, Iryna.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	218 p.
Notes:	Source: Dissertation Abstracts International, Volume: 80-04(E), Section: A.
Contained By:	Dissertation Abstracts International80-04A(E).
Subject:	Agricultural economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10979562
ISBN:	9780438713581

Consumer Demand for Local Food from Direct-to-Consumer versus Intermediated Marketing Channels.
Printezis, Iryna.

Consumer Demand for Local Food from Direct-to-Consumer versus Intermediated Marketing Channels. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 218 p.

Source: Dissertation Abstracts International, Volume: 80-04(E), Section: A.

Thesis (Ph.D.)--Arizona State University, 2018.

Consumers can purchase local food through intermediated marketing channels, such as grocery stores, or through direct-to-consumer marketing channels, for instance, farmers markets. While the number of farms that utilize direct-to-consumer outlets keeps increasing, the direct-to-consumer sales remain lower than intermediated sales. If consumers prefer to purchase local food through intermediated channels, then policies designed to support direct channels may be misguided. Using a variety of experiments, this dissertation investigates consumer preferences for local food and their demand differentiated by marketing channel. In the first essay, I examine the existing literature on consumer preferences for local food by applying meta-regression analysis to a set of eligible research papers. My analysis provides evidence of statistically significant willingness to pay for local food products. Moreover, I find that a methodological approach and study-specific characteristics have a significant influence on the reported estimates for local attribute. By separating the demand for local from the demand for a particular channel, the second essay attempts to disentangle consumers' preferences for marketing channels and the local-attribute in their food purchases. Using an online choice experiment, I find that consumers are willing to pay a premium for local food. However, they are not willing to pay premiums for local food that is sold at farmers markets relative to supermarkets. Therefore, in the third essay I seek to explain the rise in intermediated local by investigating local food shopping behavior. I develop a model of channel-selection in a nested context and apply it to the primary data gathered through an online food diary. I find that, while some consumers enjoy shopping at farmers markets to meet their objectives, such as socialization with farmers, the majority of consumers buy local food from supermarkets because they offer convenient settings where a variety of products can be bought as one basket. My overall results suggest that, if the goal is to increase the sales of local food, regardless of the channel, then existing supply-chain relationships in the local food channel appear to be performing well.

ISBN: 9780438713581Subjects--Topical Terms:

3172150
Agricultural economics.

Consumer Demand for Local Food from Direct-to-Consumer versus Intermediated Marketing Channels.
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