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Consumer Attitudes and Purchase Inte...

Han, Wenjia.

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Consumer Attitudes and Purchase Intentions of Cruises in China.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer Attitudes and Purchase Intentions of Cruises in China./
作者:	Han, Wenjia.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	85 p.
附註:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
標題:	Social research. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10286762
ISBN:	9780355471045

Consumer Attitudes and Purchase Intentions of Cruises in China.
Han, Wenjia.

Consumer Attitudes and Purchase Intentions of Cruises in China. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 85 p.

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.S.)--University of Nevada, Las Vegas, 2017.

This study examined the impact of consumers' attitudes towards cruises on their purchase intention of cruises. A sample of 229 past outbound travelers in China were surveyed via an online self-administered survey sent by a Chinese online survey platform named 'So Jump'. The survey used a two-part statement evaluation format to measure cruise purchase intentions and the factors that impact the intentions. Respondents were asked to rate their level of agreement, the important of the sub-factors, and the likelihood to participate in certain activities on a seven-point Likert scale. Use the theory of planned behavior as the base, the three factors of cruise purchase intentions proposed prior to conducting the study were; attitude, subjective norm, and perceived behavioral control.

ISBN: 9780355471045Subjects--Topical Terms:

2122687
Social research.

Consumer Attitudes and Purchase Intentions of Cruises in China.
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520 $a Factor analysis revealed that one of the factors was not in the proposed construct. The new factor was named 'personal concern'. It was found that both attitude and perceived behavioral control have marginally or significant effect on the willingness and the likelihood of cruise taking. Significant differences in attitudes and cruise purchase intentions were found among different age, marital status, employment status, education level and residence groups.
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