東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Public Awareness Campaign for Dement...

Lin, Ting-Chu.

FindBook

Google Book

Amazon

博客來

Public Awareness Campaign for Dementia in Taiwan.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Public Awareness Campaign for Dementia in Taiwan./
作者:	Lin, Ting-Chu.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	68 p.
附註:	Source: Masters Abstracts International, Volume: 57-03.
Contained By:	Masters Abstracts International57-03(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=11016195

Public Awareness Campaign for Dementia in Taiwan.
Lin, Ting-Chu.

Public Awareness Campaign for Dementia in Taiwan. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 68 p.

Source: Masters Abstracts International, Volume: 57-03.

Thesis (M.A.)--University of Southern California, 2017.

Among older demographics, a serious condition that affects a significant number of people in the world today is dementia. The statistics further show that as people age, the chances of developing dementia rise, with nearly half of people over the age of 85 suffering from the condition. Dementia is a condition whereby an individual suffers from a decline in mental ability that interferes with the person's daily life (Alz.org 2017). Despite common belief, dementia is not a disease but is merely a term that is used to describe various symptoms that are associated with the negative development of memory and thinking skills. In Taiwan, statistics find that at least 75 percent of people with dementia feel that they have been ostracized. This statistic raises concern about the frequency and prevalence of labeling and thus stigmatizing the elderly in the country. In 2012, the Department of Health estimated that 130,000 seniors across the country had dementia (Focus Taiwan 2013). Thus, it is evident that in Taiwan, dementia is becoming an issue of critical concern that needs to be addressed through all arms of the society in order to create an environment where men and women can be more comfortable living with the condition. This campaign planning model presents an overview of the process that a dementia campaign would take in Taiwan to help encourage more societal awareness and acceptance of the reality of dementia, as well as more compassionate behavior and attitudes toward those with the condition. The campaign planning model, which hypothesizes that there is a general lack of awareness and too much hostility toward people with dementia in Taiwan, utilizes various methods that work with the strengths and weaknesses of Taiwan Alzheimer's Disease Association (TADA) as an organization dedicated to this course. Through data collected from both secondary and primary sources, the campaign evaluates the possibilities of a campaign in the Taiwanese society, based on a sound communications strategy that can be implemented. The campaign planning model in this study essentially covers all of the requisite elements such as the organization's ability to conduct the campaign and the budget requirements, as well as the timeline for executing it.Subjects--Topical Terms:

2144804
Mass communication.

Public Awareness Campaign for Dementia in Taiwan.
LDR:03132nmm a2200289 4500 001 2201569
005 20190429104417.5
008 201008s2017 ||||||||||||||||| ||eng d
035 $a (MiAaPQ)AAI11016195
035 $a (MiAaPQ)US_Calif_452573
035 $a AAI11016195
040 $a MiAaPQ $c MiAaPQ
100 1 $a Lin, Ting-Chu. $3 3428286
245 1 0 $a Public Awareness Campaign for Dementia in Taiwan.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 68 p.
500 $a Source: Masters Abstracts International, Volume: 57-03.
500 $a Adviser: Jay Wang.
502 $a Thesis (M.A.)--University of Southern California, 2017.
520 $a Among older demographics, a serious condition that affects a significant number of people in the world today is dementia. The statistics further show that as people age, the chances of developing dementia rise, with nearly half of people over the age of 85 suffering from the condition. Dementia is a condition whereby an individual suffers from a decline in mental ability that interferes with the person's daily life (Alz.org 2017). Despite common belief, dementia is not a disease but is merely a term that is used to describe various symptoms that are associated with the negative development of memory and thinking skills. In Taiwan, statistics find that at least 75 percent of people with dementia feel that they have been ostracized. This statistic raises concern about the frequency and prevalence of labeling and thus stigmatizing the elderly in the country. In 2012, the Department of Health estimated that 130,000 seniors across the country had dementia (Focus Taiwan 2013). Thus, it is evident that in Taiwan, dementia is becoming an issue of critical concern that needs to be addressed through all arms of the society in order to create an environment where men and women can be more comfortable living with the condition. This campaign planning model presents an overview of the process that a dementia campaign would take in Taiwan to help encourage more societal awareness and acceptance of the reality of dementia, as well as more compassionate behavior and attitudes toward those with the condition. The campaign planning model, which hypothesizes that there is a general lack of awareness and too much hostility toward people with dementia in Taiwan, utilizes various methods that work with the strengths and weaknesses of Taiwan Alzheimer's Disease Association (TADA) as an organization dedicated to this course. Through data collected from both secondary and primary sources, the campaign evaluates the possibilities of a campaign in the Taiwanese society, based on a sound communications strategy that can be implemented. The campaign planning model in this study essentially covers all of the requisite elements such as the organization's ability to conduct the campaign and the budget requirements, as well as the timeline for executing it.
590 $a School code: 0208.
650 4 $a Mass communication. $3 2144804
650 4 $a Public health education. $3 2144801
690 $a 0708
690 $a 0500
710 2 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 57-03(E).
790 $a 0208
791 $a M.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=11016195