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Diffusion of Virtual Reality in Audi...

Harmon, Michael J.

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Diffusion of Virtual Reality in Audiences Viewing Popular Music.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Diffusion of Virtual Reality in Audiences Viewing Popular Music./
作者:	Harmon, Michael J.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	57 p.
附註:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10903540
ISBN:	9780438134218

Diffusion of Virtual Reality in Audiences Viewing Popular Music.
Harmon, Michael J.

Diffusion of Virtual Reality in Audiences Viewing Popular Music. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 57 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.A.)--Sam Houston State University, 2018.

Virtual reality hardware has recently expanded into more consumer markets with products such as Google Cardboard, Samsung VR and the Oculus Rift while the software applications hosting the content make it much more available for audiences to access different types of VR content including music content such as music videos or live events. This thesis conducted a survey to determine how members of an online community listen to music and how they choose to use or are likely to use these VR platforms for different VR content to provide insight as to which media content that producers and advertisers can focus on to create more successful VR content. A survey was taken by 246 participants, and the results show that although members of online communities consider a variety of different uses for VR platforms, music experiences aren't yet being adopted by enough of them while other VR content such as video games are much more popular.

ISBN: 9780438134218Subjects--Topical Terms:

2144804
Mass communication.

Diffusion of Virtual Reality in Audiences Viewing Popular Music.
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