東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Motivational Strategies for Improvin...

Jamal Uddin, Md.

Linked to FindBook

Google Book

Amazon

博客來

Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign./
Author:	Jamal Uddin, Md.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	84 p.
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Health education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10690867
ISBN:	9780355502015

Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign.
Jamal Uddin, Md.

Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 84 p.

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.A.)--Minnesota State University, Mankato, 2017.

This study examined the #MyPlateMyWins Twitter campaign from ChooseMyPlate.gov to understand the motivational strategies used to influence people to change their eating habits. Although studies have explored healthy diet promotion in a variety of contexts, researchers have been slower to explore how Twitter is used in this regard. Applying Uses and Gratification (U&G) theory and using a thematic analysis, this paper found three major strategies used by the campaign: Starting with small changes in health behavior; being a healthy eating role model for kids; and, remaining physically active. These findings should be helpful for organizations or individuals to design effective strategies on social media platforms to advocate people to change their healthy eating behavior. A major limitation of this research is that it used data from only one campaign and one hashtag. Accordingly, I suggested conducting future research using persuasive contents from more than one campaign and hashtag to find the more refined outcome.

ISBN: 9780355502015Subjects--Topical Terms:

559086
Health education.

Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign.
LDR:02008nmm a2200301 4500 001 2200145
005 20181214114459.5
008 201008s2017 ||||||||||||||||| ||eng d
020 $a 9780355502015
035 $a (MiAaPQ)AAI10690867
035 $a (MiAaPQ)mnsu:10723
035 $a AAI10690867
040 $a MiAaPQ $c MiAaPQ
100 1 $a Jamal Uddin, Md. $3 3426892
245 1 0 $a Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 84 p.
500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Advisers: Christopher Brown; Anne Kerber.
502 $a Thesis (M.A.)--Minnesota State University, Mankato, 2017.
520 $a This study examined the #MyPlateMyWins Twitter campaign from ChooseMyPlate.gov to understand the motivational strategies used to influence people to change their eating habits. Although studies have explored healthy diet promotion in a variety of contexts, researchers have been slower to explore how Twitter is used in this regard. Applying Uses and Gratification (U&G) theory and using a thematic analysis, this paper found three major strategies used by the campaign: Starting with small changes in health behavior; being a healthy eating role model for kids; and, remaining physically active. These findings should be helpful for organizations or individuals to design effective strategies on social media platforms to advocate people to change their healthy eating behavior. A major limitation of this research is that it used data from only one campaign and one hashtag. Accordingly, I suggested conducting future research using persuasive contents from more than one campaign and hashtag to find the more refined outcome.
590 $a School code: 1510.
650 4 $a Health education. $3 559086
650 4 $a Communication. $3 524709
690 $a 0680
690 $a 0459
710 2 $a Minnesota State University, Mankato. $b Speech Communication. $3 3176441
773 0 $t Masters Abstracts International $g 57-02(E).
790 $a 1510
791 $a M.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10690867