東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Strategies for e-Commerce Adoption i...

Smith, Anita.

Linked to FindBook

Google Book

Amazon

博客來

Strategies for e-Commerce Adoption in a Travel Agency.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategies for e-Commerce Adoption in a Travel Agency./
Author:	Smith, Anita.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	163 p.
Notes:	Source: Dissertation Abstracts International, Volume: 80-03(E), Section: A.
Contained By:	Dissertation Abstracts International80-03A(E).
Subject:	Commerce-Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10973365
ISBN:	9780438526372

Strategies for e-Commerce Adoption in a Travel Agency.
Smith, Anita.

Strategies for e-Commerce Adoption in a Travel Agency. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 163 p.

Source: Dissertation Abstracts International, Volume: 80-03(E), Section: A.

Thesis (D.B.A.)--Walden University, 2018.

In 2016, online travel sales increased 8%, resulting in profits increasing to over 565 billion U.S. dollars. Traditional travel agencies in brick-and-mortar storefronts are facing challenges related to competing with online travel agencies (OTAs), attracting new customers, and retaining existing customers. The purpose of this qualitative case study was to explore the e-commerce processes, business models, and strategies that leaders of traditional travel agencies use to compete with OTAs. The study sample consisted of 8 travel professionals from 3 small travel agencies located in the mid-Atlantic region of the United States. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data for the study were derived from semistructured interviews, review of travel agency documents and websites, and review of interview transcripts. Data analysis and methodological triangulation included coding, organizing, interpreting, and summarizing data to identify themes. Four themes emerged: the effect of e-commerce on travel agents' performance, competing with online travel agencies, marketing strategies to attract and retain customers, and e-commerce processes used in travel agencies. Fifty percent of travel agents' business declined, and performance decreased because customers used OTAs or e-commerce websites to purchase vacations. Travel agents specialized in niche' travel destinations to compete with OTAs. Travel agents differentiated products and services to attract and retain customers. Leaders may use the findings to develop strategies, improve business processes, and profitability, thereby, increasing revenues, creating jobs, and providing income for families.

ISBN: 9780438526372Subjects--Topical Terms:

3168423
Commerce-Business.

Strategies for e-Commerce Adoption in a Travel Agency.
LDR:02650nmm a2200313 4500 001 2200063
005 20181210125341.5
008 201008s2018 ||||||||||||||||| ||eng d
020 $a 9780438526372
035 $a (MiAaPQ)AAI10973365
035 $a (MiAaPQ)waldenu:21362
035 $a AAI10973365
040 $a MiAaPQ $c MiAaPQ
100 1 $a Smith, Anita. $3 3426812
245 1 0 $a Strategies for e-Commerce Adoption in a Travel Agency.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 163 p.
500 $a Source: Dissertation Abstracts International, Volume: 80-03(E), Section: A.
500 $a Adviser: Cheryl Lentz.
502 $a Thesis (D.B.A.)--Walden University, 2018.
520 $a In 2016, online travel sales increased 8%, resulting in profits increasing to over 565 billion U.S. dollars. Traditional travel agencies in brick-and-mortar storefronts are facing challenges related to competing with online travel agencies (OTAs), attracting new customers, and retaining existing customers. The purpose of this qualitative case study was to explore the e-commerce processes, business models, and strategies that leaders of traditional travel agencies use to compete with OTAs. The study sample consisted of 8 travel professionals from 3 small travel agencies located in the mid-Atlantic region of the United States. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data for the study were derived from semistructured interviews, review of travel agency documents and websites, and review of interview transcripts. Data analysis and methodological triangulation included coding, organizing, interpreting, and summarizing data to identify themes. Four themes emerged: the effect of e-commerce on travel agents' performance, competing with online travel agencies, marketing strategies to attract and retain customers, and e-commerce processes used in travel agencies. Fifty percent of travel agents' business declined, and performance decreased because customers used OTAs or e-commerce websites to purchase vacations. Travel agents specialized in niche' travel destinations to compete with OTAs. Travel agents differentiated products and services to attract and retain customers. Leaders may use the findings to develop strategies, improve business processes, and profitability, thereby, increasing revenues, creating jobs, and providing income for families.
590 $a School code: 0543.
650 4 $a Commerce-Business. $3 3168423
650 4 $a Information technology. $3 532993
650 4 $a Business administration. $3 3168311
690 $a 0505
690 $a 0489
690 $a 0310
710 2 $a Walden University. $b Management. $3 3168394
773 0 $t Dissertation Abstracts International $g 80-03A(E).
790 $a 0543
791 $a D.B.A.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10973365