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Quantitative techniques for marketin...

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Jolson, Marvin A.

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Quantitative techniques for marketing decisions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Quantitative techniques for marketing decisions // [by] Marvin A. Jolson [and] Richard T. Hise.
Author:	Jolson, Marvin A.
other author:	Hise, Richard T.,
Published:	New York :Macmillan, : [1973],
Description:	xi, 238 p. :illus. ;24 cm.
Subject:	Marketing - Decision making. -

Quantitative techniques for marketing decisions /
Jolson, Marvin A.

Quantitative techniques for marketing decisions /[by] Marvin A. Jolson [and] Richard T. Hise. - New York :Macmillan,[1973] - xi, 238 p. :illus. ;24 cm.

Includes bibliographies.

LCCN: 72190155 Subjects--Topical Terms:

578727
Marketing
--Decision making.

LC Class. No.: HF5415 / .J62

Dewey Class. No.: 658.8

Quantitative techniques for marketing decisions /
LDR:00509cam 2200169 4500 001 2199483
005 20040212065807.0
008 201007s1973 nyua b 001 0 eng
010 $a 72190155
035 $9 (DLC) 72190155
035 $a 775248
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .J62
082 0 0 $a 658.8
100 1 $a Jolson, Marvin A. $3 747251
245 1 0 $a Quantitative techniques for marketing decisions / $c [by] Marvin A. Jolson [and] Richard T. Hise.
260 # $a New York : $b Macmillan, $c [1973]
300 $a xi, 238 p. : $b illus. ; $c 24 cm.
504 $a Includes bibliographies.
650 # 0 $a Marketing $x Decision making. $3 578727
650 # 0 $a Marketing $x Mathematical models. $3 669610
650 # 0 $a Marketing $x Simulation methods. $3 3426216
700 1 # $a Hise, Richard T., $e joint author. $3 3426215

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GW0023037

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 J62 1973

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1 records • Pages 1 •
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