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Immediate Rewards and Intrinsic Moti...
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Woolley, Kaitlin Rose.
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Immediate Rewards and Intrinsic Motivation.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Immediate Rewards and Intrinsic Motivation./
作者:
Woolley, Kaitlin Rose.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:
103 p.
附註:
Source: Dissertations Abstracts International, Volume: 79-02, Section: A.
Contained By:
Dissertations Abstracts International79-02A.
標題:
Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10267476
ISBN:
9780355076950
Immediate Rewards and Intrinsic Motivation.
Woolley, Kaitlin Rose.
Immediate Rewards and Intrinsic Motivation.
- Ann Arbor : ProQuest Dissertations & Theses, 2017 - 103 p.
Source: Dissertations Abstracts International, Volume: 79-02, Section: A.
Thesis (Ph.D.)--The University of Chicago, 2017.
This item must not be added to any third party search indexes.
How do immediate rewards influence intrinsic motivation? Whereas these phenomena comprise separate areas of research and have typically been studied independently, some degree of overlap exists between the psychology of both. Intrinsic rewards make up the experience of activity pursuit and are often immediate; extrinsic rewards are the outcome of pursuit, often arriving with a delay. Accordingly, in two chapters I explore this relationship and the consequences for motivating goal pursuit. Chapter 1 examines the valuation of intrinsic rewards across stages of goal pursuit, documenting that intrinsic rewards are more important inside pursuit, when they are experienced, than at a distance outside pursuit. For example, people care that an exercise relieves stress and is relaxing in the present more than in the future. This work further documented that people expect intrinsic rewards to arrive earlier, during pursuit, than extrinsic rewards. Following this, Chapter 2 examines whether the early arrival of rewards renders an activity intrinsically motivated. Building on the notion that intrinsic motivation is the outcome of a strong association between an activity and its goal, I find immediacy increases intrinsic motivation by strengthening this activity-goal association.
ISBN: 9780355076950Subjects--Topical Terms:
536353
Marketing.
Immediate Rewards and Intrinsic Motivation.
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How do immediate rewards influence intrinsic motivation? Whereas these phenomena comprise separate areas of research and have typically been studied independently, some degree of overlap exists between the psychology of both. Intrinsic rewards make up the experience of activity pursuit and are often immediate; extrinsic rewards are the outcome of pursuit, often arriving with a delay. Accordingly, in two chapters I explore this relationship and the consequences for motivating goal pursuit. Chapter 1 examines the valuation of intrinsic rewards across stages of goal pursuit, documenting that intrinsic rewards are more important inside pursuit, when they are experienced, than at a distance outside pursuit. For example, people care that an exercise relieves stress and is relaxing in the present more than in the future. This work further documented that people expect intrinsic rewards to arrive earlier, during pursuit, than extrinsic rewards. Following this, Chapter 2 examines whether the early arrival of rewards renders an activity intrinsically motivated. Building on the notion that intrinsic motivation is the outcome of a strong association between an activity and its goal, I find immediacy increases intrinsic motivation by strengthening this activity-goal association.
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