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Events as a strategic marketing tool /

Eerdmans, Eef.

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Events as a strategic marketing tool /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Events as a strategic marketing tool // Dorothé Gerritsen ... [et al.]. ; translators, Eef Eerdmans and Esther Kupers.
other author:	Eerdmans, Eef.
Published:	Wallingford, Oxfordshire, UK ;CAB International, : 2020.,
Description:	xi, 244 p. :col. ill. ;25 cm.
Notes:	"Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso.
Subject:	Marketing. -
ISBN:	9781789242300

Events as a strategic marketing tool /
Events as a strategic marketing tool /Dorothé Gerritsen ... [et al.]. ; translators, Eef Eerdmans and Esther Kupers. - 2nd ed. - Wallingford, Oxfordshire, UK ;CAB International,2020. - xi, 244 p. :col. ill. ;25 cm.

"Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso.

Includes bibliographical references and index.

"An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"--

ISBN: 9781789242300GBP39.99

LCCN: 2019056043Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HD30.28 / .G46813 2020

Dewey Class. No.: 658.8

Events as a strategic marketing tool /
LDR:01308cam 2200229 a 4500 001 2195019
008 200617s2020 enka b 001 0 eng d
010 $a 2019056043
020 $a 9781789242300 $q (pbk.) : $c GBP39.99
040 $a DLC $b eng $e aacr2 $c DLC
041 1 # $a eng $h dut
042 $a pcc
050 0 0 $a HD30.28 $b .G46813 2020
082 0 0 $a 658.8 $2 23
240 1 0 $a Event als strategisch marketinginstrument. $l English
245 0 0 $a Events as a strategic marketing tool / $c Dorothé Gerritsen ... [et al.]. ; translators, Eef Eerdmans and Esther Kupers.
250 $a 2nd ed.
260 # $a Wallingford, Oxfordshire, UK ; $a Boston, MA, USA : $b CAB International, $c 2020.
300 $a xi, 244 p. : $b col. ill. ; $c 25 cm.
500 $a "Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso.
500 $a Third statement of responsibility from title page verso.
504 $a Includes bibliographical references and index.
520 # $a "An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"-- $c Provided by publisher.
650 # 0 $a Marketing. $3 536353
650 # 0 $a Special events $x Management. $3 725901
650 # 0 $a Strategic planning. $3 528149
700 1 # $a Eerdmans, Eef. $3 3424264
700 1 # $a Gerritsen, Dorothé. $3 3424265
700 1 # $a Leijten-Kupers, Esther. $3 3424266