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Media U : = how the need to win audi...

Cooper, Mark Garrett,

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Media U : = how the need to win audiences has shaped higher education /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media U :/ Mark Garrett Cooper and John Marx.
其他題名:	how the need to win audiences has shaped higher education /
作者:	Cooper, Mark Garrett,
其他作者:	Marx, John.
出版者:	New York :Columbia University Press, : c2018.,
面頁冊數:	viii, 341 p. :ill. ;24 cm.
內容註:	Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or, new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century.
標題:	College publicity - History. - United States -
ISBN:	9780231186377

Media U : = how the need to win audiences has shaped higher education /
Cooper, Mark Garrett,

Media U :how the need to win audiences has shaped higher education /Mark Garrett Cooper and John Marx. - New York :Columbia University Press,c2018. - viii, 341 p. :ill. ;24 cm.

Includes bibliographical references and index.

Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or, new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century.

ISBN: 9780231186377US30

LCCN: 2017058611Subjects--Topical Terms:

3421653
College publicity
--History.--United States

LC Class. No.: LB2342.82 / .C67 2018

Dewey Class. No.: 378.1/01

Media U : = how the need to win audiences has shaped higher education /
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