東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Media U : = how the need to win audi...

Cooper, Mark Garrett,

Linked to FindBook

Google Book

Amazon

博客來

Media U : = how the need to win audiences has shaped higher education /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media U :/ Mark Garrett Cooper and John Marx.
Reminder of title:	how the need to win audiences has shaped higher education /
Author:	Cooper, Mark Garrett,
other author:	Marx, John.
Published:	New York :Columbia University Press, : c2018.,
Description:	viii, 341 p. :ill. ;24 cm.
[NT 15003449]:	Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or, new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century.
Subject:	College publicity - History. - United States -
ISBN:	9780231186377

Media U : = how the need to win audiences has shaped higher education /
Cooper, Mark Garrett,

Media U :how the need to win audiences has shaped higher education /Mark Garrett Cooper and John Marx. - New York :Columbia University Press,c2018. - viii, 341 p. :ill. ;24 cm.

Includes bibliographical references and index.

Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or, new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century.

ISBN: 9780231186377US30

LCCN: 2017058611Subjects--Topical Terms:

3421653
College publicity
--History.--United States

LC Class. No.: LB2342.82 / .C67 2018

Dewey Class. No.: 378.1/01

Media U : = how the need to win audiences has shaped higher education /
LDR:01082cam a2200229 a 450 001 2193936
005 20190502160532.0
008 200526s2018 nyua b 001 0 eng
010 $a 2017058611
020 $a 9780231186377 $q (pbk.) : $c US30
020 $a 9780231186360 $q (hbk.)
020 $z 9780231546607 $q (e-book)
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a LB2342.82 $b .C67 2018
082 0 0 $a 378.1/01 $2 23
100 1 $a Cooper, Mark Garrett, $e author. $3 3421652
245 1 0 $a Media U : $b how the need to win audiences has shaped higher education / $c Mark Garrett Cooper and John Marx.
260 # $a New York : $b Columbia University Press, $c c2018.
300 $a viii, 341 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or, new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century.
650 # 0 $a College publicity $z United States $x History. $3 3421653
650 # 0 $a Education, Higher $x Aims and objectives $z United States $x History. $3 3421654
650 # 0 $a Universities and colleges $x Public relations $z United States $x HIstory. $3 3421655
700 1 # $a Marx, John. $3 1898118
776 0 8 $i Online version: $a Cooper, Mark Garrett, author. $t Media U $d New York : Columbia University Press, 2017 $z 9780231546607 $w (DLC) 2018013657