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Audience engagement in the performin...

Walmsley, Ben.

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Audience engagement in the performing arts = a critical analysis /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Audience engagement in the performing arts/ by Ben Walmsley.
Reminder of title:	a critical analysis /
Author:	Walmsley, Ben.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	xi, 248 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Performing arts - Audiences. -
Online resource:	https://doi.org/10.1007/978-3-030-26653-0
ISBN:	9783030266530

Audience engagement in the performing arts = a critical analysis /
Walmsley, Ben.

Audience engagement in the performing artsa critical analysis /[electronic resource] :by Ben Walmsley. - Cham :Springer International Publishing :2019. - xi, 248 p. :ill., digital ;24 cm. - New directions in cultural policy research. - New directions in cultural policy research..

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

ISBN: 9783030266530

Standard No.: 10.1007/978-3-030-26653-0doiSubjects--Topical Terms:

1006985
Performing arts
--Audiences.

LC Class. No.: PN1590.A9 / W356 2019

Dewey Class. No.: 791

Audience engagement in the performing arts = a critical analysis /
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245 1 0 $a Audience engagement in the performing arts $h [electronic resource] : $b a critical analysis / $c by Ben Walmsley.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xi, 248 p. : $b ill., digital ; $c 24 cm.
490 1 $a New directions in cultural policy research
520 $a This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
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