Handbook of research on contemporary...
Kaufmann, Hans-Ruediger,

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  • Handbook of research on contemporary consumerism
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Handbook of research on contemporary consumerism/ Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni.
    作者: Kaufmann, Hans-Ruediger,
    其他作者: Panni, Mohammad Fateh Ali Khan.
    出版者: Hershey, Pennsylvania :IGI Global, : 2019.,
    面頁冊數: 1 online resource (xxi, 361 p.)
    附註: Description based upon print version of record.
    內容註: Section 1. Consumerism issues with a focus on the consumper perspective. Chapter 1. Ethical consumption: the role of emotions in the purchase of fair trade apparel products ; Chapter 2. Consumer behaviour towards purchasing counterfeit products ; Chapter 3. CSV activities in the Japanese retail sector ; Chapter 4. Customer engagement: storytelling and the uk's leading retailers -- Section 2. Ethical consumerism in the nexus of the political, corporate, and consumer perspectives. Chapter 5. Approaches to the circular economy ; Chapter 6. Are businesses washing consumerism with green ideology?: the green marketing oxymoron ; Chapter 7. Ethical consumerism in tourism: the evolution of the responsible tourist attitudes between definitions and tribal behaviors ; Chapter 8. Ethical consumerism and effectiveness from a cause-related marketing (CRM) perspective -- Section 3. Consumerism from the perspective of innovation triggered by the digitalized environment. Chapter 9. Innovation resistance: a rising tide of consumerism ; Chapter 10. Creating relationships based on emotional bonds with generation y in virtual environment: a mediating role of gender ; Chapter 11. Airbnb and collaborative housing: from anti-consumerism to a new way to democritize vacation consumption -- Section 4. Consumerism cases in selected industries and countries. Chapter 12. An integrated, multi-agency, consumer-focused, safety management approach in the sports industry ; Chapter 13. Social media and consumer behaviour towards luxury brands: an exploratory study in Cyprus ; Chapter 14. Emotional intelligence towards customer relationship marketing: the case of retail banking in Lebanon ; Chapter 15. Evaluating the effectiveness of loyalty programs in the retail sector: the Lebanese case.
    標題: Consumption (Economics) -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0
    ISBN: 9781522582717 (ebk.)
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