Sales and distribution management fo...
Choudhury, Rahul Gupta, (1965-)

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  • Sales and distribution management for organizational growth
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Sales and distribution management for organizational growth/ by Rahul Gupta Choudhury.
    作者: Choudhury, Rahul Gupta,
    出版者: Hershey, Pennsylvania :IGI Global, : [2020],
    面頁冊數: 1 online resource (ix, 323 p.)
    內容註: Chapter 1. Introduction to sales management -- Chapter 2. Estimating, planning, and forecasting -- Chapter 3. Management of sales force -- Chapter 4. Organization and the sales force -- Chapter 5. Integration with marketing -- Chapter 6. Introduction to distribution management -- Chapter 7. Channel management -- Chapter 8. Channel strategy and Design -- Chapter 9. Marketing: mix and channel strategy -- Chapter 10. Performance evaluation and logistics -- Chapter 11. Some areas to ponder upon.
    標題: Sales management. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9981-4
    ISBN: 9781522599838 (e-book)
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W9371494 電子資源 11.線上閱覽_V 電子書 EB HF5438.4 .C46 2020e 一般使用(Normal) 在架 0
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