Predicting trends and building strat...
Granata, Giuseppe, (1965-)

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  • Predicting trends and building strategies for consumer engagement in retail environments
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Predicting trends and building strategies for consumer engagement in retail environments/ Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors.
    其他作者: Granata, Giuseppe,
    出版者: Hershey, Pennsylvania :IGI Global, : [2019],
    面頁冊數: 1 online resource (xvi, 413 p.)
    內容註: Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions.
    標題: Retail trade. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
    ISBN: 9781522578574 (e-book)
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