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Service marketing strategies for sma...

Rahman, Muhammad Sabbir, (1981-)

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Service marketing strategies for small and medium enterprises = emerging research and opportunities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Service marketing strategies for small and medium enterprises/ by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.
Reminder of title:	emerging research and opportunities /
Author:	Rahman, Muhammad Sabbir,
other author:	Zaman, Mahmud Habib,
Published:	Hershey, Pennsylvania :IGI Global, : [2019],
Description:	1 online resource (xiv, 171 p.)
[NT 15003449]:	Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.
Subject:	Small business - Customer services. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
ISBN:	9781522578925 (e-book)

Service marketing strategies for small and medium enterprises = emerging research and opportunities /
Rahman, Muhammad Sabbir,1981-

Service marketing strategies for small and medium enterprisesemerging research and opportunities /[electronic resource] :by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. - Hershey, Pennsylvania :IGI Global,[2019] - 1 online resource (xiv, 171 p.)

Includes bibliographical references and index.

Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.

Restricted to subscribers or individual electronic text purchasers.

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--Provided by publisher.

ISBN: 9781522578925 (e-book)Subjects--Topical Terms:

3395493
Small business
--Customer services.

LC Class. No.: HD62.7 / .R34 2019eb

Dewey Class. No.: 658.8/02

Service marketing strategies for small and medium enterprises = emerging research and opportunities /
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020 $a 9781522578918 (hardback)
035 $a (OCoLC)1076271183
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050 0 0 $a HD62.7 $b .R34 2019eb
082 0 0 $a 658.8/02 $2 23
100 1 $a Rahman, Muhammad Sabbir, $d 1981- $e author. $3 3395490
245 1 0 $a Service marketing strategies for small and medium enterprises $h [electronic resource] : $b emerging research and opportunities / $c by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2019]
300 $a 1 online resource (xiv, 171 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--Provided by publisher.
650 0 $a Small business $x Customer services. $3 3395493
650 0 $a Small business marketing. $3 1361095
650 0 $a Customer services $x Marketing. $3 753216
700 1 $a Zaman, Mahmud Habib, $d 1981- $e author. $3 3395491
700 1 $a Hossain, Md. Afnan, $d 1987- $e author. $3 3395492
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8