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Marketing manipulation = a consumer'...

Kamins, Michael A.

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Marketing manipulation = a consumer's survival manual /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing manipulation/ Michael Kamins.
Reminder of title:	a consumer's survival manual /
Author:	Kamins, Michael A.
Published:	Singapore :World Scientific ; : c2019.,
Description:	1 online resource (252 p.) :ill. (some col.)
Subject:	Consumer behavior. -
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/10839#t=toc
ISBN:	9789813234710

Marketing manipulation = a consumer's survival manual /
Kamins, Michael A.

Marketing manipulationa consumer's survival manual /[electronic resource] :Michael Kamins. - 1st ed. - Singapore :World Scientific ;c2019. - 1 online resource (252 p.) :ill. (some col.) - World Scientific-Now Publishers series in business,v. 142251-3442 ;. - World Scientific-Now Publishers series in business ;v. 14..

Includes bibliographical references and index.

"Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website.

Electronic reproduction.
Singapore :
World Scientific,
[2018]

Mode of access: World Wide Web.

ISBN: 9789813234710Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .K35 2019

Dewey Class. No.: 381.3/3

Marketing manipulation = a consumer's survival manual /
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020 $z 9789813234703 $q (hbk.)
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041 0 $a eng
050 0 4 $a HF5415.32 $b .K35 2019
082 0 4 $a 381.3/3 $2 23
100 1 $a Kamins, Michael A. $3 733809
245 1 0 $a Marketing manipulation $h [electronic resource] : $b a consumer's survival manual / $c Michael Kamins.
250 $a 1st ed.
260 $a Singapore : $b World Scientific ; $a Hanover, MA : $b Now Publishers, $c c2019.
300 $a 1 online resource (252 p.) : $b ill. (some col.)
490 1 $a World Scientific-Now Publishers series in business, $x 2251-3442 ; $v v. 14
504 $a Includes bibliographical references and index.
520 $a "Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website.
533 $a Electronic reproduction. $b Singapore : $c World Scientific, $d [2018]
538 $a Mode of access: World Wide Web.
588 $a Description based on online resource; title from PDF title page (viewed August 2, 2018)
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing $x Psychological aspects. $3 729673
650 0 $a Electronic books. $3 855788
830 0 $a World Scientific-Now Publishers series in business ; $v v. 14. $3 3391270
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/10839#t=toc