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Marketing manipulation = a consumer'...

Kamins, Michael A.

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Marketing manipulation = a consumer's survival manual /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing manipulation/ Michael Kamins.
其他題名:	a consumer's survival manual /
作者:	Kamins, Michael A.
出版者:	Singapore :World Scientific ; : c2019.,
面頁冊數:	1 online resource (252 p.) :ill. (some col.)
標題:	Consumer behavior. -
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/10839#t=toc
ISBN:	9789813234710

Marketing manipulation = a consumer's survival manual /
Kamins, Michael A.

Marketing manipulationa consumer's survival manual /[electronic resource] :Michael Kamins. - 1st ed. - Singapore :World Scientific ;c2019. - 1 online resource (252 p.) :ill. (some col.) - World Scientific-Now Publishers series in business,v. 142251-3442 ;. - World Scientific-Now Publishers series in business ;v. 14..

Includes bibliographical references and index.

"Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website.

Electronic reproduction.
Singapore :
World Scientific,
[2018]

Mode of access: World Wide Web.

ISBN: 9789813234710Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .K35 2019

Dewey Class. No.: 381.3/3

Marketing manipulation = a consumer's survival manual /
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245 1 0 $a Marketing manipulation $h [electronic resource] : $b a consumer's survival manual / $c Michael Kamins.
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260 $a Singapore : $b World Scientific ; $a Hanover, MA : $b Now Publishers, $c c2019.
300 $a 1 online resource (252 p.) : $b ill. (some col.)
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504 $a Includes bibliographical references and index.
520 $a "Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website.
533 $a Electronic reproduction. $b Singapore : $c World Scientific, $d [2018]
538 $a Mode of access: World Wide Web.
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