Speechwriting in theory and practice
Kjeldsen, Jens E.

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  • Speechwriting in theory and practice
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Speechwriting in theory and practice/ by Jens E. Kjeldsen ... [et al.].
    其他作者: Kjeldsen, Jens E.
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: viii, 202 p. :digital ;21 cm.
    內容註: 1 Introduction: The Case for Speechwriting -- 2 Speechmaking in the 21st Century -- 3 The Beginning of Speechwriting -- 4 Research and Theory on Speechwriting -- 5 The Rhetorical Canons of Speechwriting -- 6 Genres of Speechwriting -- 7 How Speeches are Written -- 8 Characterizing the Speaker -- 9 Writing for the Ear -- 10 Writing for the Eye: Pictures, Visions, and PowerPoint -- 11 The Ethics of Speechwriting -- 12 The Functions of Speechwriting in Contemporary Society -- 13 The General Steps in the Speechwriting Process.
    Contained By: Springer eBooks
    標題: Speechwriting. -
    電子資源: https://doi.org/10.1007/978-3-030-03685-0
    ISBN: 9783030036850
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