東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The psychology of financial consumer...

Maison, Dominika.

FindBook

Google Book

Amazon

博客來

The psychology of financial consumer behavior

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The psychology of financial consumer behavior/ by Dominika Maison.
作者:	Maison, Dominika.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xiii, 236 p. :ill., digital ;24 cm.
內容註:	Chapter1: The Psychological perspective in financial behaviour -- Chapter2: Richness - how much money do we have and how do we think about it? -- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it? -- Chapter4: Saving and investing -- Chapter5: Loan - needed or wanted? -- Chapter6: Banking, unbanking, and new banking.
Contained By:	Springer eBooks
標題:	Consumer behavior. -
電子資源:	https://doi.org/10.1007/978-3-030-10570-9
ISBN:	9783030105709

The psychology of financial consumer behavior
Maison, Dominika.

The psychology of financial consumer behavior[electronic resource] /by Dominika Maison. - Cham :Springer International Publishing :2019. - xiii, 236 p. :ill., digital ;24 cm. - International series on consumer science,2191-5660. - International series on consumer science..

Chapter1: The Psychological perspective in financial behaviour -- Chapter2: Richness - how much money do we have and how do we think about it? -- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it? -- Chapter4: Saving and investing -- Chapter5: Loan - needed or wanted? -- Chapter6: Banking, unbanking, and new banking.

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

ISBN: 9783030105709

Standard No.: 10.1007/978-3-030-10570-9doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .M357 2019

Dewey Class. No.: 658.8342

The psychology of financial consumer behavior
LDR:02747nmm a2200349 a 4500 001 2179665
003 DE-He213
005 20190827094056.0
006 m d
007 cr nn 008maaau
008 191122s2019 gw s 0 eng d
020 $a 9783030105709 $q (electronic bk.)
020 $a 9783030105693 $q (paper)
024 7 $a 10.1007/978-3-030-10570-9 $2 doi
035 $a 978-3-030-10570-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32 $b .M357 2019
072 7 $a KFF $2 bicssc
072 7 $a BUS027000 $2 bisacsh
072 7 $a KFF $2 thema
072 7 $a KCK $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .M231 2019
100 1 $a Maison, Dominika. $3 3385033
245 1 4 $a The psychology of financial consumer behavior $h [electronic resource] / $c by Dominika Maison.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a xiii, 236 p. : $b ill., digital ; $c 24 cm.
490 1 $a International series on consumer science, $x 2191-5660
505 0 $a Chapter1: The Psychological perspective in financial behaviour -- Chapter2: Richness - how much money do we have and how do we think about it? -- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it? -- Chapter4: Saving and investing -- Chapter5: Loan - needed or wanted? -- Chapter6: Banking, unbanking, and new banking.
520 $a This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
650 0 $a Consumer behavior. $3 535816
650 1 4 $a Behavioral Finance. $3 3264359
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Economic Psychology. $3 3263888
650 0 $a Consumers $x Psychology. $3 610246
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a International series on consumer science. $3 1566287
856 4 0 $u https://doi.org/10.1007/978-3-030-10570-9
950 $a Behavioral Science and Psychology (Springer-41168)