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Inter-organizational culture = linki...

Larentis, Fabiano.

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Inter-organizational culture = linking relationship marketing with organizational behavior /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Inter-organizational culture/ by Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo.
Reminder of title:	linking relationship marketing with organizational behavior /
Author:	Larentis, Fabiano.
other author:	Antonello, Claudia Simone.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	xi, 105 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective -- 2. Inter-organizational Culture and the Cultural Perspectives -- 3. Development of Inter-organizational Culture: The Elements -- 4. Promoting an Inter-Organizational Culture -- 5. Conclusion.
Contained By:	Springer eBooks
Subject:	Relationship marketing. -
Online resource:	https://doi.org/10.1007/978-3-030-00392-0
ISBN:	9783030003920

Inter-organizational culture = linking relationship marketing with organizational behavior /
Larentis, Fabiano.

Inter-organizational culturelinking relationship marketing with organizational behavior /[electronic resource] :by Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo. - Cham :Springer International Publishing :2019. - xi, 105 p. :ill., digital ;24 cm.

1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective -- 2. Inter-organizational Culture and the Cultural Perspectives -- 3. Development of Inter-organizational Culture: The Elements -- 4. Promoting an Inter-Organizational Culture -- 5. Conclusion.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.

ISBN: 9783030003920

Standard No.: 10.1007/978-3-030-00392-0doiSubjects--Topical Terms:

548872
Relationship marketing.

LC Class. No.: HF5415.55 / .L37 2019

Dewey Class. No.: 658.812

Inter-organizational culture = linking relationship marketing with organizational behavior /
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100 1 $a Larentis, Fabiano. $3 3382193
245 1 0 $a Inter-organizational culture $h [electronic resource] : $b linking relationship marketing with organizational behavior / $c by Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a xi, 105 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective -- 2. Inter-organizational Culture and the Cultural Perspectives -- 3. Development of Inter-organizational Culture: The Elements -- 4. Promoting an Inter-Organizational Culture -- 5. Conclusion.
520 $a In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.
650 0 $a Relationship marketing. $3 548872
650 0 $a Corporate culture. $3 528524
650 0 $a Organizational behavior. $3 516683
650 1 4 $a Organization. $3 529074
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Marketing. $3 536353
700 1 $a Antonello, Claudia Simone. $3 3382194
700 1 $a Slongo, Luiz Antonio. $3 3382195
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-00392-0
950 $a Business and Management (Springer-41169)