東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The growth of the scholarly publishi...

Greco, Albert N.

Linked to FindBook

Google Book

Amazon

博客來

The growth of the scholarly publishing industry in the U.S. = a business history of a changing marketplace, 1939-1946 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The growth of the scholarly publishing industry in the U.S./ by Albert N. Greco.
Reminder of title:	a business history of a changing marketplace, 1939-1946 /
Author:	Greco, Albert N.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	xvi, 100 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction to Scholarly Journal and Book Publishing Industry in the U.S. -- 2. The Impact of the Depression and Nuclear Research on Universities, Research, and Scholarly Publishing: 1929-1941 -- 3. The Impact of World War II on American Society and Scholarly Publishing: December 7, 1941-1942 -- 4. The War and Its Impact on Research: 1943-1945 -- 5. 1946: A Turning Point in the Growth of Scholarly Publishing.
Contained By:	Springer eBooks
Subject:	Scholarly publishing - History - 20th century. - United States -
Online resource:	https://doi.org/10.1007/978-3-319-99549-6
ISBN:	9783319995496

The growth of the scholarly publishing industry in the U.S. = a business history of a changing marketplace, 1939-1946 /
Greco, Albert N.

The growth of the scholarly publishing industry in the U.S.a business history of a changing marketplace, 1939-1946 /[electronic resource] :by Albert N. Greco. - Cham :Springer International Publishing :2019. - xvi, 100 p. :ill., digital ;24 cm.

1. Introduction to Scholarly Journal and Book Publishing Industry in the U.S. -- 2. The Impact of the Depression and Nuclear Research on Universities, Research, and Scholarly Publishing: 1929-1941 -- 3. The Impact of World War II on American Society and Scholarly Publishing: December 7, 1941-1942 -- 4. The War and Its Impact on Research: 1943-1945 -- 5. 1946: A Turning Point in the Growth of Scholarly Publishing.

This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

ISBN: 9783319995496

Standard No.: 10.1007/978-3-319-99549-6doiSubjects--Topical Terms:

806691
Scholarly publishing
--History--United States--20th century.

LC Class. No.: Z286.S37 / G743 2019

Dewey Class. No.: 070.50973

The growth of the scholarly publishing industry in the U.S. = a business history of a changing marketplace, 1939-1946 /
LDR:02705nmm a2200337 a 4500 001 2177448
003 DE-He213
005 20190528105117.0
006 m d
007 cr nn 008maaau
008 191122s2019 gw s 0 eng d
020 $a 9783319995496 $q (electronic bk.)
020 $a 9783319995489 $q (paper)
024 7 $a 10.1007/978-3-319-99549-6 $2 doi
035 $a 978-3-319-99549-6
040 $a GP $c GP
041 0 $a eng
050 4 $a Z286.S37 $b G743 2019
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 070.50973 $2 23
090 $a Z286.S37 $b G791 2019
100 1 $a Greco, Albert N. $3 3380563
245 1 4 $a The growth of the scholarly publishing industry in the U.S. $h [electronic resource] : $b a business history of a changing marketplace, 1939-1946 / $c by Albert N. Greco.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a xvi, 100 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction to Scholarly Journal and Book Publishing Industry in the U.S. -- 2. The Impact of the Depression and Nuclear Research on Universities, Research, and Scholarly Publishing: 1929-1941 -- 3. The Impact of World War II on American Society and Scholarly Publishing: December 7, 1941-1942 -- 4. The War and Its Impact on Research: 1943-1945 -- 5. 1946: A Turning Point in the Growth of Scholarly Publishing.
520 $a This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
650 0 $a Scholarly publishing $z United States $x History $y 20th century. $3 806691
650 0 $a Book industries and trade $z United States $x History $y 20th century. $3 3380564
650 1 4 $a Marketing. $3 536353
650 2 4 $a Printing and Publishing. $3 895749
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-319-99549-6
950 $a Business and Management (Springer-41169)