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Customer accounting = creating value...

Bonacchi, Massimiliano.

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Customer accounting = creating value with customer analytics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer accounting/ by Massimiliano Bonacchi, Paolo Perego.
Reminder of title:	creating value with customer analytics /
Author:	Bonacchi, Massimiliano.
other author:	Perego, Paolo.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	viii, 87 p. :ill., digital ;24 cm.
[NT 15003449]:	1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward.
Contained By:	Springer eBooks
Subject:	Managerial accounting. -
Online resource:	https://doi.org/10.1007/978-3-030-01971-6
ISBN:	9783030019716

Customer accounting = creating value with customer analytics /
Bonacchi, Massimiliano.

Customer accountingcreating value with customer analytics /[electronic resource] :by Massimiliano Bonacchi, Paolo Perego. - Cham :Springer International Publishing :2019. - viii, 87 p. :ill., digital ;24 cm. - SpringerBriefs in accounting,2196-7873. - SpringerBriefs in accounting..

1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward.

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

ISBN: 9783030019716

Standard No.: 10.1007/978-3-030-01971-6doiSubjects--Topical Terms:

516667
Managerial accounting.

LC Class. No.: HF5657.4 / .B663 2019

Dewey Class. No.: 658.1511

Customer accounting = creating value with customer analytics /
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100 1 $a Bonacchi, Massimiliano. $3 3380541
245 1 0 $a Customer accounting $h [electronic resource] : $b creating value with customer analytics / $c by Massimiliano Bonacchi, Paolo Perego.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a viii, 87 p. : $b ill., digital ; $c 24 cm.
490 1 $a SpringerBriefs in accounting, $x 2196-7873
505 0 $a 1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward.
520 $a This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
650 0 $a Managerial accounting. $3 516667
650 0 $a Customer relations. $3 578582
650 1 4 $a Accounting/Auditing. $3 895555
650 2 4 $a Financial Accounting. $3 2194997
650 2 4 $a Business Finance. $3 2162280
650 2 4 $a Market Research/Competitive Intelligence. $3 2162287
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Big Data/Analytics. $3 2186785
700 1 $a Perego, Paolo. $3 3380542
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a SpringerBriefs in accounting. $3 2134439
856 4 0 $u https://doi.org/10.1007/978-3-030-01971-6
950 $a Business and Management (Springer-41169)