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Case studies in strategic management...

Friedl, Gunther.

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Case studies in strategic management = how executive input enables students' development /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Case studies in strategic management/ edited by Gunther Friedl, Andreas Biagosch.
其他題名:	how executive input enables students' development /
其他作者:	Friedl, Gunther.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xx, 91 p. :ill., digital ;24 cm.
內容註:	Chapter 1: Case: The renewed case seminar -- Chapter 2: Supporting companies and participating managers in case study presentations -- Chapter 3: Case: unu GmbH: Sharing is caring - a suitable business model for e-scooter in Germany -- Chapter 4: Case: UBS - Acquisiton of Commerzbank AG as a possible growth strategy.
Contained By:	Springer eBooks
標題:	Development leadership. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-95555-1
ISBN:	9783319955551

Case studies in strategic management = how executive input enables students' development /
Case studies in strategic managementhow executive input enables students' development /[electronic resource] :edited by Gunther Friedl, Andreas Biagosch. - Cham :Springer International Publishing :2019. - xx, 91 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Chapter 1: Case: The renewed case seminar -- Chapter 2: Supporting companies and participating managers in case study presentations -- Chapter 3: Case: unu GmbH: Sharing is caring - a suitable business model for e-scooter in Germany -- Chapter 4: Case: UBS - Acquisiton of Commerzbank AG as a possible growth strategy.

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke Munchen, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

ISBN: 9783319955551

Standard No.: 10.1007/978-3-319-95555-1doiSubjects--Topical Terms:

1301734
Development leadership.

LC Class. No.: HD57.7

Dewey Class. No.: 658.4092

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