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Management and marketing of wine tou...

Sigala, Marianna.

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Management and marketing of wine tourism business = theory, practice, and cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Management and marketing of wine tourism business/ edited by Marianna Sigala, Richard N. S. Robinson.
其他題名:	theory, practice, and cases /
其他作者:	Sigala, Marianna.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xxii, 388 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Wine tourism. -
電子資源:	https://doi.org/10.1007/978-3-319-75462-8
ISBN:	9783319754628

Management and marketing of wine tourism business = theory, practice, and cases /
Management and marketing of wine tourism businesstheory, practice, and cases /[electronic resource] :edited by Marianna Sigala, Richard N. S. Robinson. - Cham :Springer International Publishing :2019. - xxii, 388 p. :ill., digital ;24 cm.

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

ISBN: 9783319754628

Standard No.: 10.1007/978-3-319-75462-8doiSubjects--Topical Terms:

922470
Wine tourism.

LC Class. No.: TP548.5.T68

Dewey Class. No.: 641.22

Management and marketing of wine tourism business = theory, practice, and cases /
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520 $a This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
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