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Intercultural service encounters = c...

Sharma, Piyush.

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Intercultural service encounters = cross-cultural interactions and service quality /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Intercultural service encounters/ by Piyush Sharma.
其他題名:	cross-cultural interactions and service quality /
作者:	Sharma, Piyush.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	vii, 101 p. :ill., digital ;24 cm.
內容註:	1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.
Contained By:	Springer eBooks
標題:	Service industries - Marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-91941-6
ISBN:	9783319919416

Intercultural service encounters = cross-cultural interactions and service quality /
Sharma, Piyush.

Intercultural service encounterscross-cultural interactions and service quality /[electronic resource] :by Piyush Sharma. - Cham :Springer International Publishing :2019. - vii, 101 p. :ill., digital ;24 cm.

1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

ISBN: 9783319919416

Standard No.: 10.1007/978-3-319-91941-6doiSubjects--Topical Terms:

647833
Service industries
--Marketing.

LC Class. No.: HD9980.5

Dewey Class. No.: 658.8

Intercultural service encounters = cross-cultural interactions and service quality /
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