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Intercultural service encounters = c...

Sharma, Piyush.

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Intercultural service encounters = cross-cultural interactions and service quality /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Intercultural service encounters/ by Piyush Sharma.
Reminder of title:	cross-cultural interactions and service quality /
Author:	Sharma, Piyush.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	vii, 101 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.
Contained By:	Springer eBooks
Subject:	Service industries - Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-91941-6
ISBN:	9783319919416

Intercultural service encounters = cross-cultural interactions and service quality /
Sharma, Piyush.

Intercultural service encounterscross-cultural interactions and service quality /[electronic resource] :by Piyush Sharma. - Cham :Springer International Publishing :2019. - vii, 101 p. :ill., digital ;24 cm.

1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

ISBN: 9783319919416

Standard No.: 10.1007/978-3-319-91941-6doiSubjects--Topical Terms:

647833
Service industries
--Marketing.

LC Class. No.: HD9980.5

Dewey Class. No.: 658.8

Intercultural service encounters = cross-cultural interactions and service quality /
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505 0 $a 1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.
520 $a This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
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