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Media literacy /

Potter, W. James.

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Media literacy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media literacy // W. James Potter.
Author:	Potter, W. James.
Published:	Thousand Oaks, California :SAGE Publications, Inc., : c2019.,
Description:	xxv, 517 p. :ill. ;24 cm.
[NT 15003449]:	Why increase media literacy? -- Media literacy approach -- Audience: individual perspective -- Audience: industry perspective -- Children as a special audience -- Development of the mass media industries -- Economic perspective -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Broadening our perspective on media effects -- How does the media effects process work? -- Helping yourself and others to increase media literacy -- Ownership of mass media businesses -- Sports -- Fake news -- Advertising -- Media violence -- Privacy.
Subject:	Media literacy. -
ISBN:	9781506366289

Media literacy /
Potter, W. James.

Media literacy /W. James Potter. - 9th ed. - Thousand Oaks, California :SAGE Publications, Inc.,c2019. - xxv, 517 p. :ill. ;24 cm.

Includes bibliographical references (p. 475-497) and index.

Why increase media literacy? -- Media literacy approach -- Audience: individual perspective -- Audience: industry perspective -- Children as a special audience -- Development of the mass media industries -- Economic perspective -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Broadening our perspective on media effects -- How does the media effects process work? -- Helping yourself and others to increase media literacy -- Ownership of mass media businesses -- Sports -- Fake news -- Advertising -- Media violence -- Privacy.

"In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy"--

ISBN: 9781506366289USD86.00

LCCN: 2018040336Subjects--Topical Terms:

562339
Media literacy.

LC Class. No.: P96.M4 / P68 2019

Media literacy /
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020 $a 9781506366289 $q (pbk.) : $c USD86.00
020 $a 1506366287 $q (pbk.)
035 $a (OCoLC)1057240431
035 $a .b85975345
040 $a LBSOR/DLC $b eng $e aacr2 $c DLC $d OCLCO $d OCLCF $d YDX $d OCLCQ $d OSU $d UtOrBLW
050 0 0 $a P96.M4 $b P68 2019
100 1 $a Potter, W. James. $3 562338
245 1 0 $a Media literacy / $c W. James Potter.
250 $a 9th ed.
260 # $a Thousand Oaks, California : $b SAGE Publications, Inc., $c c2019.
300 $a xxv, 517 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 475-497) and index.
505 0 # $a Why increase media literacy? -- Media literacy approach -- Audience: individual perspective -- Audience: industry perspective -- Children as a special audience -- Development of the mass media industries -- Economic perspective -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Broadening our perspective on media effects -- How does the media effects process work? -- Helping yourself and others to increase media literacy -- Ownership of mass media businesses -- Sports -- Fake news -- Advertising -- Media violence -- Privacy.
520 # $a "In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy"-- $c Provided by publisher.
650 # 0 $a Media literacy. $3 562339