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Sustainable customer experience desi...

Melissen, Frans,

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Sustainable customer experience design : = co-creating experiences in events, tourism and hospitality /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sustainable customer experience design :/ Bert Smit and Frans Melissen.
其他題名:	co-creating experiences in events, tourism and hospitality /
作者:	Smit, Bert,
其他作者:	Melissen, Frans,
出版者:	London ;Routledge, Taylor & Francis Group, : 2018.,
面頁冊數:	xii, 286 p. :ill. ;26 cm.
標題:	Consumer satisfaction. -
ISBN:	9781138658554

Sustainable customer experience design : = co-creating experiences in events, tourism and hospitality /
Smit, Bert,

Sustainable customer experience design :co-creating experiences in events, tourism and hospitality /Bert Smit and Frans Melissen. - London ;Routledge, Taylor & Francis Group,2018. - xii, 286 p. :ill. ;26 cm.

Includes bibliographical references and index.

"Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. What's more, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of events, tourism and hospitality management, but also related fields"--

ISBN: 9781138658554GBP32.99

LCCN: 2017060243Subjects--Topical Terms:

578584
Consumer satisfaction.

LC Class. No.: HD9980.5 / .S58 2018

Dewey Class. No.: 910.68/5

Sustainable customer experience design : = co-creating experiences in events, tourism and hospitality /
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