語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The Memetic Vernacular: Everyday Arg...
~
Peck, Andrew.
FindBook
Google Book
Amazon
博客來
The Memetic Vernacular: Everyday Argument in the Digital Age.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The Memetic Vernacular: Everyday Argument in the Digital Age./
作者:
Peck, Andrew.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:
280 p.
附註:
Source: Dissertation Abstracts International, Volume: 78-09(E), Section: A.
Contained By:
Dissertation Abstracts International78-09A(E).
標題:
Communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10281485
ISBN:
9781369761788
The Memetic Vernacular: Everyday Argument in the Digital Age.
Peck, Andrew.
The Memetic Vernacular: Everyday Argument in the Digital Age.
- Ann Arbor : ProQuest Dissertations & Theses, 2017 - 280 p.
Source: Dissertation Abstracts International, Volume: 78-09(E), Section: A.
Thesis (Ph.D.)--The University of Wisconsin - Madison, 2017.
This dissertation argues that viewing memes as a vernacular practice reveals how Internet users construct, circulate, and legitimate knowledge in their everyday communication online. Chapter 1 begins by asking a seemingly straightforward question---"why post a meme?"---and considering how memes function as a form of everyday argument enabled by the affordances of the digital age.
ISBN: 9781369761788Subjects--Topical Terms:
524709
Communication.
The Memetic Vernacular: Everyday Argument in the Digital Age.
LDR
:03272nmm a2200337 4500
001
2164895
005
20181127125341.5
008
190424s2017 ||||||||||||||||| ||eng d
020
$a
9781369761788
035
$a
(MiAaPQ)AAI10281485
035
$a
(MiAaPQ)wisc:14402
035
$a
AAI10281485
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Peck, Andrew.
$3
3352950
245
1 4
$a
The Memetic Vernacular: Everyday Argument in the Digital Age.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2017
300
$a
280 p.
500
$a
Source: Dissertation Abstracts International, Volume: 78-09(E), Section: A.
500
$a
Adviser: Robert G. Howard.
502
$a
Thesis (Ph.D.)--The University of Wisconsin - Madison, 2017.
520
$a
This dissertation argues that viewing memes as a vernacular practice reveals how Internet users construct, circulate, and legitimate knowledge in their everyday communication online. Chapter 1 begins by asking a seemingly straightforward question---"why post a meme?"---and considering how memes function as a form of everyday argument enabled by the affordances of the digital age.
520
$a
In Chapter 2, I argue that to answer this question scholars must look at Internet memes as a form of practice. This practice exemplifies a widespread form of everyday discourse online that uses recurring communicative genres to assert common knowledge and vernacular authority. Therefore, I define Internet memes as recurring generic practices in networked communication exhibiting variation and play as they are circulated informally between users, and I call this capacity for expression the memetic vernacular. Understanding Internet memes as a vernacular practice illuminates how the collaborative nature of memetic practice enables individual users to use memes to make arguments based on common knowledge and vernacular authority.
520
$a
Chapter 3 traces the evolution of a single meme over a year on Reddit in order to argue that memetic communication practices gain vernacular authority as the result of aggregate volition. Chapter 4 looks at how Internet memes circulate, arguing that when assertions of everyday authority come into contact (and conflict) users appropriate existing memes as a form of counter-discourse. Chapter 5 looks at increasingly prevalent attempts by institutions to advertise using Internet memes. Centered on a memetic advertisement posted to Facebook by the U.S. Department of Health and Human Services, this chapter discourages dismissing institutional attempts at vernacular speech and argues for a more nuanced understanding of why some memes fail while others succeed. Finally, the conclusion synthesizes these findings and applies them to the memetic practices of the alt-right during the 2016 United States presidential campaign. This conclusion explores not only how institutional agents might effectively leverage everyday communication practices but also how the memetic vernacular can help scholars understand emergent trends in digital communication.
590
$a
School code: 0262.
650
4
$a
Communication.
$3
524709
650
4
$a
Rhetoric.
$3
516647
650
4
$a
Folklore.
$3
528224
690
$a
0459
690
$a
0681
690
$a
0358
710
2
$a
The University of Wisconsin - Madison.
$b
Communication Arts.
$3
2094619
773
0
$t
Dissertation Abstracts International
$g
78-09A(E).
790
$a
0262
791
$a
Ph.D.
792
$a
2017
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10281485
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9364442
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入