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Netflix vs. the World: A Study of Co...

Nover, Scott.

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Netflix vs. the World: A Study of Competitive Trends in the Modern American TV Industry.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Netflix vs. the World: A Study of Competitive Trends in the Modern American TV Industry./
作者:	Nover, Scott.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	72 p.
附註:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10823909
ISBN:	9780355987744

Netflix vs. the World: A Study of Competitive Trends in the Modern American TV Industry.
Nover, Scott.

Netflix vs. the World: A Study of Competitive Trends in the Modern American TV Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 72 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.A.)--The George Washington University, 2018.

The TV industry is a competitive marketplace with rapidly realigning powers and players, fueled by an environment of intense conglomeration and consolidation. The present study focuses on three facets of this industry that are inextricably related to competition: (1) government rules, regulations, and policies; (2) the role of TV content production; and, (3) the role of consumer behavior and preference. Further, it explores the technology behind TV, as television distribution is intrinsic to the future of the industry.

ISBN: 9780355987744Subjects--Topical Terms:

524709
Communication.

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