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Using Design Thinking to Explore Mil...

Salem, Nidal.

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Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park./
Author:	Salem, Nidal.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	74 p.
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10871363
ISBN:	9780438091429

Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.
Salem, Nidal.

Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 74 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.F.A.)--Kent State University, 2018.

With low Millennial visitation rates to Cuyahoga Valley National Park (CVNP), this study set out to employ design thinking to explore the surrounding cities' Millennial generation. This was to aid in evaluating and understanding how and in what ways CVNP could better connect with this target audience. Secondary and primary research created an abundance of Young Millennial data. This information was then used to find potential inclusion tactics, as well as to communicate strategies for building and strengthening CVNP's relevancy with this demographic. Young Millennial data reflected how the lack of audience segmentation negatively affected CVNP's Millennial visitation rate within the park. After discovering what CVNP's greatest needs and desires were, further insight directed development of a segmented social media marketing strategy and visual guide. The solutions served as successful functional tools, adequate for aiding toward building relevant content, choosing appropriate distribution channels, analyzing metrics and implementing creative tactics toward virality. Using the iterative design thinking process of inspiration, synthesis, ideation and implementation proved to successfully guide in acquiring crucial Young Millennial data, as well as creating a progressive solution aimed at bridging audience segmentation gaps.

ISBN: 9780438091429Subjects--Topical Terms:

518875
Design.

Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.
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