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An Eye-tracking Study of User Behavi...

Wu, Wenjie.

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An Eye-tracking Study of User Behavior on Reading Scrolling Text.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An Eye-tracking Study of User Behavior on Reading Scrolling Text./
Author:	Wu, Wenjie.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	59 p.
Notes:	Source: Masters Abstracts International, Volume: 58-01.
Contained By:	Masters Abstracts International58-01(E).
Subject:	Computer science. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10830868
ISBN:	9780438330030

An Eye-tracking Study of User Behavior on Reading Scrolling Text.
Wu, Wenjie.

An Eye-tracking Study of User Behavior on Reading Scrolling Text. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 59 p.

Source: Masters Abstracts International, Volume: 58-01.

Thesis (M.S.)--Purdue University, 2018.

This study investigated the effect of parallax scrolling on users' reading and scrolling behavior in text-heavy websites. We designed several text-heavy webpages and applied parallax scrolling effect. Twenty-five students participated in this study and were assigned to two groups to read websites with or without parallax scrolling effect in different sequences. We used eye-tracking, retrospective think aloud, and interview to collect data.

ISBN: 9780438330030Subjects--Topical Terms:

523869
Computer science.

An Eye-tracking Study of User Behavior on Reading Scrolling Text.
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035 $a AAI10830868
040 $a MiAaPQ $c MiAaPQ
100 1 $a Wu, Wenjie. $3 3351934
245 1 3 $a An Eye-tracking Study of User Behavior on Reading Scrolling Text.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 59 p.
500 $a Source: Masters Abstracts International, Volume: 58-01.
500 $a Adviser: Yingjie Chen.
502 $a Thesis (M.S.)--Purdue University, 2018.
520 $a This study investigated the effect of parallax scrolling on users' reading and scrolling behavior in text-heavy websites. We designed several text-heavy webpages and applied parallax scrolling effect. Twenty-five students participated in this study and were assigned to two groups to read websites with or without parallax scrolling effect in different sequences. We used eye-tracking, retrospective think aloud, and interview to collect data.
520 $a Results showed that people have distinctly different scrolling habits and reading habits which have a huge influence on how they perceive parallax effect. People who prefer to scroll down a little and read a few lines of text were more likely to be blind to parallax effect. Also, parallax scrolling will affect how people scroll and read a website. When there is parallax effect, some people will scroll faster, stop more sharply, and stop for a longer time.
590 $a School code: 0183.
650 4 $a Computer science. $3 523869
650 4 $a Behavioral sciences. $3 529833
690 $a 0984
690 $a 0602
710 2 $a Purdue University. $b Computer Graphics Technology. $3 2092981
773 0 $t Masters Abstracts International $g 58-01(E).
790 $a 0183
791 $a M.S.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10830868