東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

How Accessible Are You? The Need for...

Clay, Elizabeth.

FindBook

Google Book

Amazon

博客來

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums./
作者:	Clay, Elizabeth.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	110 p.
附註:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10813294
ISBN:	9780355907629

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
Clay, Elizabeth.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 110 p.

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.A.)--The University of the Arts, 2018.

This Thesis-Capstone Report explores the marketing and communication of accessibility at museums and cultural institutions for visitors with disabilities. It is intended to identify audience needs and enable museum marketing and communication professionals to better position their institutions to reach and positively impact visitors. This Report examines current trends and best practices in the marketplace, explores resources provided by advocacy organizations, and defines the needs of visitors with disabilities. Research was completed at Art-Reach, which serves the disability community in Philadelphia by creating arts and culture opportunities. A Marketing Toolkit was written to provide insight into communication tools and vehicles that can be used in strategic marketing plans targeted to the disability community. This Marketing Toolkit can be made available to Philadelphia-area cultural institutions, as well as on a national level, to serve as a guide in the development of these strategic plans.

ISBN: 9780355907629Subjects--Topical Terms:

524709
Communication.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
LDR:01993nmm a2200325 4500 001 2163246
005 20181022132219.5
008 190424s2018 ||||||||||||||||| ||eng d
020 $a 9780355907629
035 $a (MiAaPQ)AAI10813294
035 $a (MiAaPQ)uarts:10140
035 $a AAI10813294
040 $a MiAaPQ $c MiAaPQ
100 1 $a Clay, Elizabeth. $3 3184496
245 1 0 $a How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 110 p.
500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Adviser: Jessica Jenkins.
502 $a Thesis (M.A.)--The University of the Arts, 2018.
520 $a This Thesis-Capstone Report explores the marketing and communication of accessibility at museums and cultural institutions for visitors with disabilities. It is intended to identify audience needs and enable museum marketing and communication professionals to better position their institutions to reach and positively impact visitors. This Report examines current trends and best practices in the marketplace, explores resources provided by advocacy organizations, and defines the needs of visitors with disabilities. Research was completed at Art-Reach, which serves the disability community in Philadelphia by creating arts and culture opportunities. A Marketing Toolkit was written to provide insight into communication tools and vehicles that can be used in strategic marketing plans targeted to the disability community. This Marketing Toolkit can be made available to Philadelphia-area cultural institutions, as well as on a national level, to serve as a guide in the development of these strategic plans.
590 $a School code: 1289.
650 4 $a Communication. $3 524709
650 4 $a Marketing. $3 536353
650 4 $a Museum studies. $3 2122775
650 4 $a Disability studies. $3 543687
690 $a 0459
690 $a 0338
690 $a 0730
690 $a 0201
710 2 $a The University of the Arts. $b Museum Communication. $3 2103817
773 0 $t Masters Abstracts International $g 57-05(E).
790 $a 1289
791 $a M.A.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10813294