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NewSpace: An Era of Entrepreneurial ...
~
Chatlani, Shalina.
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NewSpace: An Era of Entrepreneurial Branding.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
NewSpace: An Era of Entrepreneurial Branding./
作者:
Chatlani, Shalina.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:
117 p.
附註:
Source: Masters Abstracts International, Volume: 57-05.
Contained By:
Masters Abstracts International57-05(E).
標題:
Communication. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10809095
ISBN:
9780355887655
NewSpace: An Era of Entrepreneurial Branding.
Chatlani, Shalina.
NewSpace: An Era of Entrepreneurial Branding.
- Ann Arbor : ProQuest Dissertations & Theses, 2018 - 117 p.
Source: Masters Abstracts International, Volume: 57-05.
Thesis (M.A.)--Georgetown University, 2018.
With the rise in space entrepreneurial companies like SpaceX and Blue Origin, the modern day space sector paradigm appears to be much different that of a NASA-led past. In the mid-90s with the rise of frustration over NASA's perceived inability to return to the Moon or pursue a Mars mission, a number of space frontier advocates decided to take the ambition into their hands under a so-called "alt.space" turned "NewSpace" movement, which positioned NASA and its aerospace partners as slow-moving and uninspiring "OldSpace." This thesis unpacks the rhetorical origins of this terminology and the actionable differences between the two camps, ultimately to find that NewSpace is a continuation of the traditional public-private partnership framework that NASA and the U.S. Government has pursued since before the days of Apollo. Despite this reality, so-called NewSpace companies are certainly taking over part of the messaging around how society ought to be expanding into the space frontier away from a government agency. In observing how NewSpace companies manage to rhetorically, but not effectively, brand themselves as different this research posits a question of whether there are serious implications to the intrinsic individualistic and ultimately profit-seeking motives of space entrepreneurs influencing the public's perception of what ought to be happening in space in the place of a cautious government agency intended to serve public welfare.
ISBN: 9780355887655Subjects--Topical Terms:
524709
Communication.
NewSpace: An Era of Entrepreneurial Branding.
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