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I'm Your Fan - Engaging in Celebrity...

Zhuang, Jiahui.

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I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship.

Record Type:	Electronic resources : Monograph/item
Title/Author:	I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship./
Author:	Zhuang, Jiahui.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	87 p.
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10752286
ISBN:	9780355982183

I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship.
Zhuang, Jiahui.

I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 87 p.

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.A.)--University of South Florida, 2018.

Social media enable celebrity to interact with their followers and enable followers to build the relationship through the interaction. Former research has found that openness and perceived interactivity are antecedents for parasocial interaction. In order to investigate the way to increase user's engagement in celebrity's social media page, this research examines the relationship between celebrity's posts employ openness and perceived interactivity, other user's posts employ openness and perceived interactivity, parasocial interaction, parasocial relationship, and social media engagement. Survey data were collected from 595 followers of one Chinese celebrity through an online survey. The results indicate that neither celebrity's nor other user's posts employ openness and perceived interactivity direct lead to user's social media engagement. However, PSI and PSR, which increased by celebrity's and other user's posts employ openness and perceived interactivity, have a positive relationship with user's social media engagement. It provides support for the mediating role of PSI and PSR to social media engagement.

ISBN: 9780355982183Subjects--Topical Terms:

2144804
Mass communication.

I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship.
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245 1 0 $a I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship.
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300 $a 87 p.
500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Adviser: Scott S. Liu.
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520 $a Social media enable celebrity to interact with their followers and enable followers to build the relationship through the interaction. Former research has found that openness and perceived interactivity are antecedents for parasocial interaction. In order to investigate the way to increase user's engagement in celebrity's social media page, this research examines the relationship between celebrity's posts employ openness and perceived interactivity, other user's posts employ openness and perceived interactivity, parasocial interaction, parasocial relationship, and social media engagement. Survey data were collected from 595 followers of one Chinese celebrity through an online survey. The results indicate that neither celebrity's nor other user's posts employ openness and perceived interactivity direct lead to user's social media engagement. However, PSI and PSR, which increased by celebrity's and other user's posts employ openness and perceived interactivity, have a positive relationship with user's social media engagement. It provides support for the mediating role of PSI and PSR to social media engagement.
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