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The extent of the market in the liqu...

Gius, Mark Paul.

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The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988./
作者:	Gius, Mark Paul.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 1991,
面頁冊數:	189 p.
附註:	Source: Dissertation Abstracts International, Volume: 52-12, Section: A, page: 4412.
Contained By:	Dissertation Abstracts International52-12A.
標題:	Economics. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9214167

The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.
Gius, Mark Paul.

The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988. - Ann Arbor : ProQuest Dissertations & Theses, 1991 - 189 p.

Source: Dissertation Abstracts International, Volume: 52-12, Section: A, page: 4412.

Thesis (Ph.D.)--The Pennsylvania State University, 1991.

Two fundamental issues in industrial organization are the extent of the market and the effect of product differentiation on competition. The primary objective of this thesis is to determine if rivalry in the liquor industry is localized or generalized. Localized rivalry implies that brands only compete with close rivals on the product spectrum. Generalized rivalry, on the other hand, implies that brands compete with all other brands on the product spectrum.Subjects--Topical Terms:

517137
Economics.

The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.
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245 1 4 $a The extent of the market in the liquor industry: An empirical test of localized brand rivalry, 1970-1988.
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300 $a 189 p.
500 $a Source: Dissertation Abstracts International, Volume: 52-12, Section: A, page: 4412.
500 $a Adviser: Jon P. Nelson.
502 $a Thesis (Ph.D.)--The Pennsylvania State University, 1991.
520 $a Two fundamental issues in industrial organization are the extent of the market and the effect of product differentiation on competition. The primary objective of this thesis is to determine if rivalry in the liquor industry is localized or generalized. Localized rivalry implies that brands only compete with close rivals on the product spectrum. Generalized rivalry, on the other hand, implies that brands compete with all other brands on the product spectrum.
520 $a In order to study localized rivalry, I require brand-level data on prices, advertising expenditures, and annual sales. Sales data are obtained from Business Week's annual liquor scoreboard, advertising expenditures from Leading National Advertisers' Ad $ Summary}, and prices from the Pennsylvania Liquor Control Board.
520 $a Using these data, least squares regressions are run on each of the 24 brands in the sample for the period 1970-1988. Residuals from these regressions are used to construct the covariance matrix. If generalized rivalry is present in a market, the covariances between the different brands should be identical. The null hypothesis of identical covariances is tested using a chi-square test. Rejection of the null would indicate localized rivalry at a given level of disaggregation.
520 $a Results indicate that the liquor industry is actually composed of the following three markets: brown premium liquors, brown nonpremium liquors, and white liquors. In general, analysis of market segmentation contributes to the understanding of market conduct and the appropriateness of alternative market definitions.
590 $a School code: 0176.
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