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You Ought to Love Your Body: The Eff...

Kraus, Ashley.

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You Ought to Love Your Body: The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	You Ought to Love Your Body: The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes./
作者:	Kraus, Ashley.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	143 p.
附註:	Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Contained By:	Dissertation Abstracts International79-09A(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10785194
ISBN:	9780355880342

You Ought to Love Your Body: The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes.
Kraus, Ashley.

You Ought to Love Your Body: The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 143 p.

Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2018.

Feel-good, body-positive advertisements like the Dove "Campaign for Real Beauty" are popular with audiences, but do not always lead to positive body image outcomes. The goal of this dissertation was to answer one overarching research question: why does exposure to body-positive content not lead to positive body outcomes (e.g., body acceptance)? Trait self-discrepancies and discrete emotional responses (e.g., guilt and hope) were measured to address this question.

ISBN: 9780355880342Subjects--Topical Terms:

2144804
Mass communication.

You Ought to Love Your Body: The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes.
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520 $a The present study explored the relationship of body-positive advertisements with body image outcomes and discrete emotional responses. A simple between subjects design with three theorized causal variables, two measured (the ideal discrepancy and the ought discrepancy) and one manipulated (experimental condition) was employed. It should be noted Overall, these results indicate that body-positive advertisements do not always yield positive outcomes for viewers. Self-discrepancies were ultimately not helpful in understanding why this content is not always effective at assuaging body-image concerns, as all hypotheses involving self-discrepancies were unsupported. However, results of the experiment showed that discrete emotions were helpful in understanding the relationship of body-positive content with body image outcomes. The body-positive condition led to higher positive (e.g. pride) and negative (e.g. guilt) discrete emotional responses as compared to the control. In addition, several mediation models, using Hayes (2013) PROCESS model 4, supported partial or full mediation of the relationship of body positive content with body-image outcomes and pro-social outcomes through discrete emotions. Alternative explanations and directions for future research are provided.
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