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Beyond Superfund: How four communiti...

Christensen, Kelley J. H.

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Beyond Superfund: How four communities market outdoor recreation to overcome stigma.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Beyond Superfund: How four communities market outdoor recreation to overcome stigma./
Author:	Christensen, Kelley J. H.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	126 p.
Notes:	Source: Masters Abstracts International, Volume: 55-05.
Contained By:	Masters Abstracts International55-05(E).
Subject:	Technical communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10128082
ISBN:	9781339861142

Beyond Superfund: How four communities market outdoor recreation to overcome stigma.
Christensen, Kelley J. H.

Beyond Superfund: How four communities market outdoor recreation to overcome stigma. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 126 p.

Source: Masters Abstracts International, Volume: 55-05.

Thesis (M.S.)--Montana Tech of The University of Montana, 2016.

This paper reports on how four American towns that have active Superfund remediation underway in their communities are attempting to overcome stigma associated with the cleanup in part by promoting outdoor recreation. These towns are located in high-amenity areas and are able to market a bevy of recreational opportunities. This paper analyzes the interviews of eight people (two from each town) and print promotional materials from each community to determine rhetorical marketing techniques employed by each place. Finally, this paper uses quantitative data from a variety of sources to analyze how effective the marketing rhetoric has been in recent years.

ISBN: 9781339861142Subjects--Topical Terms:

3172863
Technical communication.

Beyond Superfund: How four communities market outdoor recreation to overcome stigma.
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500 $a Source: Masters Abstracts International, Volume: 55-05.
500 $a Adviser: Karen Sorenson.
502 $a Thesis (M.S.)--Montana Tech of The University of Montana, 2016.
520 $a This paper reports on how four American towns that have active Superfund remediation underway in their communities are attempting to overcome stigma associated with the cleanup in part by promoting outdoor recreation. These towns are located in high-amenity areas and are able to market a bevy of recreational opportunities. This paper analyzes the interviews of eight people (two from each town) and print promotional materials from each community to determine rhetorical marketing techniques employed by each place. Finally, this paper uses quantitative data from a variety of sources to analyze how effective the marketing rhetoric has been in recent years.
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