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Now You're Playing Power: Nintento a...

Cuff, Steven.

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Now You're Playing Power: Nintento and the Commodification of Nostalgia.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Now You're Playing Power: Nintento and the Commodification of Nostalgia./
作者:	Cuff, Steven.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	83 p.
附註:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10255506
ISBN:	9781369862874

Now You're Playing Power: Nintento and the Commodification of Nostalgia.
Cuff, Steven.

Now You're Playing Power: Nintento and the Commodification of Nostalgia. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 83 p.

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--The University of Wisconsin - Milwaukee, 2017.

This thesis explores Nintendo's past and present games and marketing, linking them to the broader trend of the commodification of nostalgia. The use of nostalgia by Nintendo is a key component of the company's brand, fueling fandom and a compulsive drive to recapture the past. By making a significant investment in cultivating a generation of loyal fans, Nintendo positioned themselves to later capitalize on consumer nostalgia. The commodification of fan nostalgia is evident across multiple platforms, from the development of the Virtual Console digital game storefront to the use of pastiche and remediation in multi-generation, Nintendo developed franchises. Additionally, Nintendo frequently places their heritage front and center and creates tightly controlled spaces to guide fan discourse and continue to shape the Nintendo legacy on their terms.

ISBN: 9781369862874Subjects--Topical Terms:

524709
Communication.

Now You're Playing Power: Nintento and the Commodification of Nostalgia.
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