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The historical development of the vi...

Banks, Jack Edward.

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The historical development of the video music industry: A political economic analysis.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The historical development of the video music industry: A political economic analysis./
Author:	Banks, Jack Edward.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 1991,
Description:	570 p.
Notes:	Source: Dissertation Abstracts International, Volume: 52-09, Section: A, page: 3120.
Contained By:	Dissertation Abstracts International52-09A.
Subject:	Music. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9205792

The historical development of the video music industry: A political economic analysis.
Banks, Jack Edward.

The historical development of the video music industry: A political economic analysis. - Ann Arbor : ProQuest Dissertations & Theses, 1991 - 570 p.

Source: Dissertation Abstracts International, Volume: 52-09, Section: A, page: 3120.

Thesis (Ph.D.)--University of Oregon, 1991.

In the 1980s, video music became popularized as a new media form through the success of the cable program service MTV. MTV revitalized the record music industry and had a pronounced influence on popular culture. This study documents the history of music video through examination of corporate records, government documents and articles in trade magazines and the mainstream press.Subjects--Topical Terms:

516178
Music.

The historical development of the video music industry: A political economic analysis.
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100 1 $a Banks, Jack Edward. $3 3346061
245 1 4 $a The historical development of the video music industry: A political economic analysis.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 1991
300 $a 570 p.
500 $a Source: Dissertation Abstracts International, Volume: 52-09, Section: A, page: 3120.
500 $a Adviser: Deanna Campbell Robinson.
502 $a Thesis (Ph.D.)--University of Oregon, 1991.
520 $a In the 1980s, video music became popularized as a new media form through the success of the cable program service MTV. MTV revitalized the record music industry and had a pronounced influence on popular culture. This study documents the history of music video through examination of corporate records, government documents and articles in trade magazines and the mainstream press.
520 $a The first section reviews the historical development of music video as a commodity. Topics include the early synthesis of music and visual media, the creation and exploitation of promotional clips by record companies, the development of MTV and other music programs, and the maturing market for music video.
520 $a The second section explores the current structure of the music video industry. The roles of the following entities are discussed: record companies, video clip producers and directors, recording artists and video music exposure media.
520 $a The dissertation describes how major record companies maintain control over all aspects of music video production including finances, content and access to this media form. The major program services, notably MTV, act as gatekeepers by presenting only certain music videos by selected artists and requiring these videos to comply with their standards. In order to maximize profits, record label exploit music clips in various venues and limit production costs. MTV Networks (MTVN) has developed ancillary markets including program syndication and international ventures.
520 $a The music video industry exemplifies all current trends in mass media ownership. Pronounced horizontal integration exists in music programming, primarily due to MTVN's dominant position in this market. The major record companies constitute an oligopoly in the production and distribution of music videos. The major labels and MTV are vertically integrated through contracts providing MTV with exclusive use of a proportion of the labels' videos and the record companies with guaranteed access for a percentage of their videos on MTV. This cooperation has increased horizontal integration in the markets for music video programming and recorded music. MTVN's collusion with the major labels has provided these few companies with substantial power to shape the future direction of American pop music.
590 $a School code: 0171.
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650 4 $a Mass communication. $3 2144804
650 4 $a Economic history. $2 fast $3 548503
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710 2 $a University of Oregon. $3 958250
773 0 $t Dissertation Abstracts International $g 52-09A.
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791 $a Ph.D.
792 $a 1991
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9205792