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Image Restoration in the Apologetic ...

Epstein, Adam.

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Image Restoration in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Image Restoration in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps./
作者:	Epstein, Adam.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	94 p.
附註:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10610518
ISBN:	9781369849509

Image Restoration in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
Epstein, Adam.

Image Restoration in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 94 p.

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.A.)--Florida Atlantic University, 2017.

This purpose of this study is to investigate the apologetic rhetoric of professional athletes' off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant, and Michael Phelps. A genre analysis was conducted to determine the success or failure of the speech by examining the image repair strategies used during the rhetoric.

ISBN: 9781369849509Subjects--Topical Terms:

524709
Communication.

Image Restoration in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
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520 $a This purpose of this study is to investigate the apologetic rhetoric of professional athletes' off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant, and Michael Phelps. A genre analysis was conducted to determine the success or failure of the speech by examining the image repair strategies used during the rhetoric.
520 $a Further research revealed that the audiences' perception plays a large role in determining if the rhetoric was successful or not. Two factors that aid the audience are the medium in which the public address was given, and the time it took to deliver the speech once the off-field scandal took place.
520 $a The findings determined that Tiger Woods apologia was not successful, while Kobe Bryant's was successful. The rhetoric of Michael Phelps' speech lacked in delivery and strategies chosen. To have a successful apologia, one should have a clear use of strategies as well as a timely public address.
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