東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The Building Blocks of Digital Art M...

Sweatman, Helen.

FindBook

Google Book

Amazon

博客來

The Building Blocks of Digital Art Marketing: A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Building Blocks of Digital Art Marketing: A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology./
作者:	Sweatman, Helen.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	83 p.
附註:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
標題:	Intellectual property. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10259584
ISBN:	9780355511567

The Building Blocks of Digital Art Marketing: A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
Sweatman, Helen.

The Building Blocks of Digital Art Marketing: A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 83 p.

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2016.

Traditional notions of authorship and ownership are changing, spurred on by the radical technological innovations of the Internet, e-commerce, and social media. Just as technology has recently disrupted businesses in the music, film, and book industries, so too will it have a significant impact on the art market and challenge its understanding of authorship and ownership. The contemporary digital art market will be used as a case study to explore this trend, finding that many of the current commercial practices for exhibiting and selling digital art limits its creative scope, and thus its critical value and market value. This thesis will explore a novel alternative approach, arising from a new technology known as "blockchain," as a way in which to respond to these shortcomings. It will be argued that this technology has the potential to raise the marketability and commercial value of digital art but will require promotion within the industry. Marketing strategies to promote the adoption of the blockchain system will be considered.

ISBN: 9780355511567Subjects--Topical Terms:

572975
Intellectual property.

The Building Blocks of Digital Art Marketing: A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
LDR:02087nmm a2200325 4500 001 2155345
005 20180426091044.5
008 190424s2016 ||||||||||||||||| ||eng d
020 $a 9780355511567
035 $a (MiAaPQ)AAI10259584
035 $a (MiAaPQ)sothebysinstitute:10350
035 $a AAI10259584
040 $a MiAaPQ $c MiAaPQ
100 1 $a Sweatman, Helen. $3 3343082
245 1 4 $a The Building Blocks of Digital Art Marketing: A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 83 p.
500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Adviser: Paul Melton.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2016.
520 $a Traditional notions of authorship and ownership are changing, spurred on by the radical technological innovations of the Internet, e-commerce, and social media. Just as technology has recently disrupted businesses in the music, film, and book industries, so too will it have a significant impact on the art market and challenge its understanding of authorship and ownership. The contemporary digital art market will be used as a case study to explore this trend, finding that many of the current commercial practices for exhibiting and selling digital art limits its creative scope, and thus its critical value and market value. This thesis will explore a novel alternative approach, arising from a new technology known as "blockchain," as a way in which to respond to these shortcomings. It will be argued that this technology has the potential to raise the marketability and commercial value of digital art but will require promotion within the industry. Marketing strategies to promote the adoption of the blockchain system will be considered.
590 $a School code: 1588.
650 4 $a Intellectual property. $3 572975
650 4 $a Commerce-Business. $3 3168423
650 4 $a Fine arts. $3 2122690
650 4 $a Marketing. $3 536353
690 $a 0513
690 $a 0505
690 $a 0357
690 $a 0338
710 2 $a Sotheby's Institute of Art - New York. $b Art Business. $3 2093254
773 0 $t Masters Abstracts International $g 57-01(E).
790 $a 1588
791 $a M.A.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10259584