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Reading News on Smartphones: How do ...

Wang, Ruoxu.

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Reading News on Smartphones: How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Reading News on Smartphones: How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?/
作者:	Wang, Ruoxu.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	84 p.
附註:	Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
Contained By:	Dissertation Abstracts International78-11A(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10629144
ISBN:	9781369992472

Reading News on Smartphones: How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?
Wang, Ruoxu.

Reading News on Smartphones: How do Mood, Modality Interactivity, and News Story Length Influence User Engagement? - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 84 p.

Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.

Thesis (Ph.D.)--The Pennsylvania State University, 2017.

Reading news on smartphones has become a primary activity among smartphone users. A 2 (Mood: Positive vs. Negative) x 2 (Modality Interactivity: Scrolling vs. Swiping) x 2 (Length: Long form vs. Short Form) x 2 (Topic: Zika vs. West Nile) between subject experiment (N = 332) was conducted to examine the effects of mood, modality interactivity, news story length, and topic on user engagement under the context of smartphone news reading.

ISBN: 9781369992472Subjects--Topical Terms:

2144804
Mass communication.

Reading News on Smartphones: How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?
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500 $a Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
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520 $a Reading news on smartphones has become a primary activity among smartphone users. A 2 (Mood: Positive vs. Negative) x 2 (Modality Interactivity: Scrolling vs. Swiping) x 2 (Length: Long form vs. Short Form) x 2 (Topic: Zika vs. West Nile) between subject experiment (N = 332) was conducted to examine the effects of mood, modality interactivity, news story length, and topic on user engagement under the context of smartphone news reading.
520 $a Results showed mood, modality interactivity, or news story length had no direct impact on user engagement. However, there was a combinatory effect of mood, length, and topic on dimensions of user engagement. When reading stories about Zika, happy readers showed more curiosity toward the long form story than the short form story. Sad readers showed equal curiosity toward the long form Zika story and the short form Zika story. Participants in the sad mood condition reading stories about the West Nile virus showed more curiosity toward the long form news story compared with the happy readers. Participants in the happy mood condition showed more curiosity toward the short form news story compared with the sad readers.
520 $a A significant three-way interaction among mood, length, and topic on credibility was also discovered. The long form Zika story was generally perceived as more credible than the short form news story regardless of the mood condition. Sad readers perceived the short form story as more credible than the long form story about West Nile. Happy readers perceived the short form West Nile story as equally credible as the long form story.
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