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Audience Reactions to Computer-Gener...

Rohlf, Bradley M.

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Audience Reactions to Computer-Generated Imagery in Video.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Audience Reactions to Computer-Generated Imagery in Video./
作者:	Rohlf, Bradley M.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	203 p.
附註:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10603590
ISBN:	9780355158465

Audience Reactions to Computer-Generated Imagery in Video.
Rohlf, Bradley M.

Audience Reactions to Computer-Generated Imagery in Video. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 203 p.

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)--Indiana University of Pennsylvania, 2017.

Computer-generated imagery (CGI) has evolved into a common aesthetic fixture within the visual landscape of modern American society. While computers and CGI are relatively new elements of cinematic production, they have a direct and profound impact on the audience experience. This production aesthetic physically stimulates the senses of video consumers potentially at the expense of what many consider to be traditional literary quality. This study examines the interpretation and effects of these CGI enhancements on a college audience by applying Dale's Cone of Experience to audience perceptions and expectations of realism in videos. Audience believability and satisfaction were measured using a two-group, nonrandom selection quasi-experiment with pre-test and post-test design. Groups were matched using a pre-test survey that identified similarities in demographics and video consumption habits. The post-test survey compared results of the influence of CGI enhancements on audience responses to the impact of traditional effects. Among the results of the study, it was found that CGI did not significantly increase believability and satisfaction. It also did not increase audience recall and learning retention.

ISBN: 9780355158465Subjects--Topical Terms:

524709
Communication.

Audience Reactions to Computer-Generated Imagery in Video.
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