東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Effects of Narrative Transportat...

Minich, Matt.

Linked to FindBook

Google Book

Amazon

博客來

The Effects of Narrative Transportation and Character Identification on Persuasion in the Medium of Comics.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Effects of Narrative Transportation and Character Identification on Persuasion in the Medium of Comics./
Author:	Minich, Matt.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	65 p.
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10261244
ISBN:	9781369868272

The Effects of Narrative Transportation and Character Identification on Persuasion in the Medium of Comics.
Minich, Matt.

The Effects of Narrative Transportation and Character Identification on Persuasion in the Medium of Comics. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 65 p.

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.S.)--Colorado State University, 2017.

Though narrative messages have been used to persuade audiences for centuries, scholars have only recently begun to investigate the mechanisms behind the narrative persuasion process from a media effects perspective. Research has indicated that the processing of persuasion through narrative differs from the processing of persuasion through rhetorical messages (Slater & Rouner, 2002). Several models of the narrative persuasion process have emerged in the past 15 years (e.g., Slater & Rouner, 2002; Moyer-Guse, 2008; Busselle & Bilandzic, 2009), but no one is yet preferred among scholars. This study tested the extended-Elaboration Likelihood Model (Slater & Rouner, 2002), which posits that narrative persuasion is the result of engagement with a narrative and its characters, as applied to comics that address a local controversy: hydraulic fracturing or "fracking".

ISBN: 9781369868272Subjects--Topical Terms:

2144804
Mass communication.

The Effects of Narrative Transportation and Character Identification on Persuasion in the Medium of Comics.
LDR:02623nmm a2200325 4500 001 2154571
005 20180419104822.5
008 190424s2017 ||||||||||||||||| ||eng d
020 $a 9781369868272
035 $a (MiAaPQ)AAI10261244
035 $a (MiAaPQ)colostate:14105
035 $a AAI10261244
040 $a MiAaPQ $c MiAaPQ
100 1 $a Minich, Matt. $3 3342302
245 1 4 $a The Effects of Narrative Transportation and Character Identification on Persuasion in the Medium of Comics.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 65 p.
500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Advisers: Patrick Plaisance; Cindy Christen.
502 $a Thesis (M.S.)--Colorado State University, 2017.
520 $a Though narrative messages have been used to persuade audiences for centuries, scholars have only recently begun to investigate the mechanisms behind the narrative persuasion process from a media effects perspective. Research has indicated that the processing of persuasion through narrative differs from the processing of persuasion through rhetorical messages (Slater & Rouner, 2002). Several models of the narrative persuasion process have emerged in the past 15 years (e.g., Slater & Rouner, 2002; Moyer-Guse, 2008; Busselle & Bilandzic, 2009), but no one is yet preferred among scholars. This study tested the extended-Elaboration Likelihood Model (Slater & Rouner, 2002), which posits that narrative persuasion is the result of engagement with a narrative and its characters, as applied to comics that address a local controversy: hydraulic fracturing or "fracking".
520 $a A group of 236 undergraduate CSU students participated in a 2x2 pre-test/post-test experimental design, in which subjects were presented with one of two persuasive comics (one pro-fracking, one anti-fracking) and levels Narrative Transportation, Character Identification, and Persuasion were assessed.
520 $a Statistically significant levels of Persuasion were reported by those subjects presented with the anti-fracking comic, but a regression model did not find that Narrative Transportation or Character Identification predicted Persuasion to a statistically significant degree. Though their validity is limited in some ways, these findings suggest that the e-ELM may not adequately explain the narrative persuasion process in the context of comics.
590 $a School code: 0053.
650 4 $a Mass communication. $3 2144804
650 4 $a Communication. $3 524709
690 $a 0708
690 $a 0459
710 2 $a Colorado State University. $b Journalism and Media Communication. $3 3276536
773 0 $t Masters Abstracts International $g 56-05(E).
790 $a 0053
791 $a M.S.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10261244