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Global groundbreakers: A phenomenolo...

Campbell, Charity Cherille.

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Global groundbreakers: A phenomenological study on entrepreneurs who leverage YouTube for worldwide subscriptions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Global groundbreakers: A phenomenological study on entrepreneurs who leverage YouTube for worldwide subscriptions./
Author:	Campbell, Charity Cherille.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	112 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.
Contained By:	Dissertation Abstracts International78-07A(E).
Subject:	Multimedia communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10192427
ISBN:	9781369460865

Global groundbreakers: A phenomenological study on entrepreneurs who leverage YouTube for worldwide subscriptions.
Campbell, Charity Cherille.

Global groundbreakers: A phenomenological study on entrepreneurs who leverage YouTube for worldwide subscriptions. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 112 p.

Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.

Thesis (D.M.)--Colorado Technical University, 2016.

Several years ago, social networking sites emerged as one of the most powerful technological advances in marketing around the world (Saxena & Khanna, 2013). Focus on social media was not originally intended as another method for organizations and brand strategists to tell their stories (Digital Trends, 2014). Once large corporations began to see the explosive growth of social networking sites and how they were viewed as an intricate component to reinforce marketing campaigns, large corporations began to embrace this new virtual environment (Digital Trends, 2014; Judson, Devasagayam, & Buff, 2012). Researchers have sought to understand the online microblogging habits of target audiences from various backgrounds. This phenomenological study examines the personal success stories of seven YouTubers with at least 100,000 subscribers and a global reach of more than 10 countries.

ISBN: 9781369460865Subjects--Topical Terms:

590562
Multimedia communications.

Global groundbreakers: A phenomenological study on entrepreneurs who leverage YouTube for worldwide subscriptions.
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