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Consumer psychology = a life span de...

Young, Brian M.

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Consumer psychology = a life span developmental approach /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer psychology/ by Brian M. Young.
其他題名:	a life span developmental approach /
作者:	Young, Brian M.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xii, 354 p. :digital ;22 cm.
Contained By:	Springer eBooks
標題:	Consumers - Psychology. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-90911-0
ISBN:	9783319909110

Consumer psychology = a life span developmental approach /
Young, Brian M.

Consumer psychologya life span developmental approach /[electronic resource] :by Brian M. Young. - Cham :Springer International Publishing :2018. - xii, 354 p. :digital ;22 cm.

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people's natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson's life stages chapters continue on to adulthood, the mid-life 'crisis' and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

ISBN: 9783319909110

Standard No.: 10.1007/978-3-319-90911-0doiSubjects--Topical Terms:

610246
Consumers
--Psychology.

LC Class. No.: HF5415.32 / .Y68 2018

Dewey Class. No.: 658.8342

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