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Consumer behaviour and marketing research = (text and cases) /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Consumer behaviour and marketing research/ Suja R. Nair.
其他題名:
(text and cases) /
作者:
Nair, Suja R.
出版者:
Mumbai [India] :Himalaya Pub. House, : 2009.,
面頁冊數:
548, 276 p. :ill.
內容註:
pt. 1. Consumer behaviour -- pt. 2. Marketing research.
標題:
Consumer behavior. -
電子資源:
https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=3011232Click to View
Consumer behaviour and marketing research = (text and cases) /
Nair, Suja R.
Consumer behaviour and marketing research
(text and cases) /[electronic resource] :Suja R. Nair. - Rev. ed. - Mumbai [India] :Himalaya Pub. House,2009. - 548, 276 p. :ill.
Includes bibliographical references and index.
pt. 1. Consumer behaviour -- pt. 2. Marketing research.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
535816
Consumer behavior.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.32 / .N35 2009
Consumer behaviour and marketing research = (text and cases) /
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