Innovation and growth in tourism
Organisation for Economic Co-operation and Development.

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  • Innovation and growth in tourism
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Innovation and growth in tourism/
    出版者: Paris :OECD, : c2006.,
    面頁冊數: 146 p. :ill.
    內容註: pt. 1. Towards an innovation-oriented tourism policy. Can the state promote innovation in tourism? should it? -- Innovation and tourism policy -- pt. 2. Characteristics of the innovation process in tourism. Innovation and economic growth -- Product improvement or innovation : what is the key to success in tourism? -- pt. 3. Routinisation of the innovation process in tourism. Has innovation become a routine practice that enables companies to stay ahead fo the competition in the travel industry? -- A dynamic conceptual approach to innovation in tourism -- pt. 4. Initiatives enhancing innovation in tourism. The French initiative for innovation : how to rejuvenate supply and increase the productivity of the tourism sector? -- Innovation in the field of market communications and marketing : the Australian initiative -- Malta : a permanent process of innovation in tourism -- E-tourism : an innovative approach for the small and medium-sized tourism enterprises (SMTEs) in Korea.
    標題: Tourism. -
    電子資源: https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=299251Click to View
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W9349472 電子資源 11.線上閱覽_V 電子書 EB G155.A1 I465 2006 一般使用(Normal) 在架 0
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