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Marketing accountability = how to measure marketing effectiveness /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing accountability/ Malcolm McDonald and Peter Mouncey.
Reminder of title:	how to measure marketing effectiveness /
Author:	McDonald, Malcolm.
other author:	Mouncey, Peter.
Published:	London ;Kogan Page, : 2009.,
Description:	viii, 293 p. :ill.
Subject:	Marketing - Management. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=457558Click to View

Marketing accountability = how to measure marketing effectiveness /
McDonald, Malcolm.

Marketing accountabilityhow to measure marketing effectiveness /[electronic resource] :Malcolm McDonald and Peter Mouncey. - London ;Kogan Page,2009. - viii, 293 p. :ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .M369159 2009

Marketing accountability = how to measure marketing effectiveness /
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245 1 0 $a Marketing accountability $h [electronic resource] : $b how to measure marketing effectiveness / $c Malcolm McDonald and Peter Mouncey.
260 $a London ; $a Philadelphia : $b Kogan Page, $c 2009.
300 $a viii, 293 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Cost effectiveness. $3 793530
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Mouncey, Peter. $3 786197
710 2 $a ProQuest (Firm) $3 2196311
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=457558 $z Click to View

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